BBC Creative surprises FOMO-ridden Glastonbury enthusiasts with money-can’t-buy items

BBC Creative surprises FOMO-ridden Glastonbury enthusiasts with money-can’t-buy items

As part of its epic Summer of Music campaign – Be There Without Being There – BBC Creative, the BBC’s award-winning in-house creative agency, surprised FOMO-ridden Glastonbury enthusiasts with money-can’t-buy items straight from the artists’ dressing rooms and performances at Worthy Farm.

Set lists signed by Sigrid and Arlo Parks, a plectrum from Wet Leg, the drumsticks used by Idles drummer Jon Beavis, jewellery worn by the Nova Twins and confetti captured from Diana Ross’ spectacle of a performance, were just some of the items BBC Creative sent to lucky armchair attendees across the UK, who were selected on Twitter.

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Rasmus Smith Bech, executive creative director, BBC Creative, said: “Not everyone is lucky enough to go to the amazing festivals around the country this summer. Some of us are stuck in the office, others are taking care of their kids or simply not a big fans of wellies and mud. Fortunately, through its extensive live coverage, the BBC helps people to be there without being there – and we had the pleasure of going even further to give people physical pieces of the action!”

This year’s coverage of Glastonbury Festival was the BBC’s most extensive to date, with over 35 hours of programming across BBC One, Two, Three and Four, and over 40 hours on BBC iPlayer, in addition to digital live streams from the five biggest festival stages.

There was also wall-to-wall coverage on the BBC’s pop radio networks and BBC Sounds with over 60 hours of broadcasts from the festival itself. The BBC revealed a record-breaking 34.1m streams on BBC iPlayer and 2.3m plays on BBC Sounds. On BBC iPlayer a huge 23m streams were live—the highest on record for a BBC programme brand.

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