BBC Creative challenges the preconceptions of Radio 4 in new animated campaign

Many people have a preconceived idea of what BBC Radio 4 is all about.

The truth is that the content is far more expansive than you might have thought. 

For this social media campaign, BBC Creative made a series of animations with Mighty Giant, to drive this message home.

The films will appear on the social media channels of other BBC Radio networks to show its listeners what is available from BBC Radio 4 on the BBC Sounds platform.