BBC Creative challenges the preconceptions of Radio 4 in new animated campaign

BBC Creative challenges the preconceptions of Radio 4 in new animated campaign

Many people have a preconceived idea of what BBC Radio 4 is all about.

The truth is that the content is far more expansive than you might have thought. 

For this social media campaign, BBC Creative made a series of animations with Mighty Giant, to drive this message home.

The films will appear on the social media channels of other BBC Radio networks to show its listeners what is available from BBC Radio 4 on the BBC Sounds platform.





Credits

ECD: Helen Rhodes
CD: James Cross/Tim Jones
Creatives: Lily Hurst/Will Blackburn
Planner: Leo Simonsmith
Producer: Alex McMillan/Grace Simmons
Production Coordinator: Sophie Lasson
Director: Jonny Ashworth
Animation: Mighty Giant

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