Cadbury Creme Egg teams up with Goose Island to create first ever Creme Egg beer

Cadbury Creme Egg has teamed up with beer brand Goose Island to create Golden Goo-Beer-Lee Creme Stout, the first-ever Cadbury Creme Egg beer, strictly available to fans over 18. The initiative was developed in partnership with creative agency ELVIS.

The new beer is part of the Cadbury Creme Egg Golden Goobilee, an inclusive season-long celebration for the nation to mark the brand’s 50th birthday, which began in January of this year. It follows the launch of a 60-second film celebrating the different ways Cadbury Creme Egg fans have enjoyed their favourite Easter treat for the last 50 years.

Looking for inventive ways to activate the Golden Goobilee campaign throughout Creme Egg season, ELVIS struck on the idea of a celebratory partnership with a drinks brand, approaching Goose Island to collaborate on creating the first ever Cadbury Creme Egg beer.

The beer has been created to be enjoyed alongside the classic Cadbury Creme Egg.

Cadbury and ELVIS have developed social activity showcasing the “limited egg-dition” creme stout and features a Creme Egg-shaped glass overflowing with the beer, inviting viewers to “raise a glass to five delicious decades”.

The release of the limited-edition beer is the latest phase in the current Cadbury Creme Egg campaign. In January, Cadbury and ELVIS revealed a Creme Egg content push starring Gary Barlow, who also celebrates his 50th birthday this year.