Cadbury Mini Eggs prove size isn't everything with miniature billboards
![Cadbury Mini Eggs prove size isn't everything with miniature billboards](/imager/features/cadbury-mini-eggs-prove-size-isnt-everything-with-miniature-billboards/532272/Untitled-design-2_66bbdf7ed4f61d71755be29800c98e6e.png)
Mini but mighty.
In a world where brands are challenged to out-do their competitors at every turn, it's often the biggest and loudest campaigns that get the attention.
However, this Easter, Cadbury has indulged in some utterly adorable mini-billboards, wholeheartedly embracing the cuteness of Mini Eggs with these equally cute posters.
The campaign was created by a small team at VCCP London (on a tiny budget, of course), along with production company Girl&Bear and creative digital agency Bernadette.
Coming in at a little over one inch, the ads, carrying JCDecaux branding (with its agreement) sit on mini-billboard displays. The small-scale campaign includes miniature accessories created by model maker Paul Baker, such as tiny ladders and brushes that resemble those used for poster pasting.
These little gems are a gorgeous example of how a tiny idea can garner almighty praise.
![1 Piccadilly Circus](/imager/features/cadbury-mini-eggs-prove-size-isnt-everything-with-miniature-billboards/532381/1-Piccadilly-Circus_b8a7d9426d44becbfab22c3e3256f6d7.jpg)
![Untitled design 3](/imager/features/cadbury-mini-eggs-prove-size-isnt-everything-with-miniature-billboards/532276/Untitled-design-3_b8a7d9426d44becbfab22c3e3256f6d7.png)
![4 Bench](/imager/features/cadbury-mini-eggs-prove-size-isnt-everything-with-miniature-billboards/532342/4-Bench_b8a7d9426d44becbfab22c3e3256f6d7.jpg)
![6 Bricks](/imager/features/cadbury-mini-eggs-prove-size-isnt-everything-with-miniature-billboards/532367/6-Bricks_b8a7d9426d44becbfab22c3e3256f6d7.jpg)
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