Cadbury Mini Eggs prove size isn't everything with miniature billboards

Mini but mighty.

In a world where brands are challenged to out-do their competitors at every turn, it's often the biggest and loudest campaigns that get the attention.

However, this Easter, Cadbury has indulged in some utterly adorable mini-billboards, wholeheartedly embracing the cuteness of Mini Eggs with these equally cute posters.

The campaign was created by a small team at VCCP London (on a tiny budget, of course), along with production company Girl&Bear and creative digital agency Bernadette. 

Coming in at a little over one inch, the ads, carrying JCDecaux branding (with its agreement) sit on mini-billboard displays. The small-scale campaign includes miniature accessories created by model maker Paul Baker, such as tiny ladders and brushes that resemble those used for poster pasting.

These little gems are a gorgeous example of how a tiny idea can garner almighty praise.