Carlsberg and Liverpool FC legends reunite in film to celebrate the Miracle Match of 2005
As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can – to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time.
The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans.
The Miracle Can’s striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It’s adorned with time stamps linking to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club’s miraculous comeback.
To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film by creative agency Worth Your While.
The Miracle Can’s Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It’s adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club’s miraculous comeback.
To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film.
The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Šmicer giving the can a kiss of luck like it’s 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves that were behind the wonder double-save that kept Liverpool FC in the game in the final minutes.
Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time.
The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations.
Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer’s Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans.
Credits
CREATIVE AGENCY: Worth Your While
Creative Director: Tim Pashen
Creative Director: Lukas Lund
Chief Strategy Officer: Tali Madsen
Design Director: Carl Angelo
Creatives: Isa Bella Madelena Normark, Frederik Emil Vederso Larsen, Alexander Winge Leisner
Account Manager: Celina Ranum Aagaard
CEO/Account Director: Morten Ingemann
Design: Everland
PRODUCTION COMPANY: new—land
Director: Tore Frandsen
Executive Producer: Sara Samsøe & Thor Brammer Jacobsen
Producer: Joi Persson
Production Manager: Julie Seifert
Production Assistant: Ida Elena Lindemann
DOP: Jasper Spanning / AOA
1st AD: Tue Czajkowski
1st AC: Frederik Haslund
2nd AC: Vilas Marstrand
Q Take: Sospeter Nganga
BTS & Stills photographer: Ludvig Frøkjær Thomsen
Stylist & HMUA: Pernille Holm
Stylist Assistant: Rita Holm / Artbook
Stylist Assistant: Selma Holm Riis / Artbook
Casting: Saskia Skeel Fahlsten / Another Casting Company
Set-Designer: Martin Johannesen & Lars Søgaard / Van Horn
Grip: Christian Brøndum
Gaffer: Viggo Grumme
Best Boy: Gabriel Stefan
Electrician: Christoffer Rømer
Runner: Marcus Kahr
CAST
Former Liverpool Player: Jerzy Dudek
Former Liverpool Player: Vladimír Šmicer
Former Liverpool Player: Sami Hyypiä
POST PRODUCTION
Editor: Anders Jon / AOA
Post Producer: Pia Nellemose
Colorist: Oskar Larsson / Tint
Sound design: Kevin Koch / Chemistry Sound
Commentator VO: Clive Tydesley
Music Composer: Playhead
VFX: Mikael Pettersson & Felix Davrin / Tint
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