Welcome to Normville
Creative agency JDO has come up with a campaign reminding us of social distance and encouraging us to join the ‘new-norm’ movement and get creative with the 1-metre rule.
Normville is a bright, colourful cartoon town where social distancing is, well, the norm.
It has a number of memorable inhabitants who keep their distance and stay safe in the most unexpected of ways.
The town even as its own unique ‘social-distanced’ font!
Meet Norman Day – a cool kid with a cap to match and Norma Fierce with her eye-catching ‘extend-a-trend’ look. And check out the mod duo - Marko and Marco – who are close but stay apart, and not forgetting the unforgettable Typical Pickle, the extra-long dachshund that, quite literally, embodies the 1-metre rule!
“Social distancing is massively important but that doesn’t mean we can’t have some fun reminding people,” says Andy Briscoe, creative director at JDO who created the characters.
“It’s been particularly difficult to engage younger people with the distancing rules so encouraging everyone to be a 'Norm' and join the movement will hopefully go some way to keep everyone safe and avoid a return to lockdown.”
Everyone can join the movement by using the hashtags:
#normvilleknowsbest, #distancewithstyle, #welcometonormville #itsametreofloveandcare #howwerollnow and can showcase their brilliant ideas for staying safely apart on Instagram @ThisIsNormville.
“It’s not a metre of thin air – it’s a metre of love and care”.
Campaign lead: Boma Krijgsman
Senior Creative: Andy Briscoe
Junior Designer: Elliot Hartley
MD: Fiona Florence