We’ve been doing Creative Corner since September 2021, and as often as not, (as, to be fair, I first warned the lovely Lucy might be the case), I’ve had to be saved on the weeks it’s my turn by the ever-brilliant Angharad. (Thank you, AP…!).
NOT THIS WEEK, my friends.
You get to read my particular brand of nonsense this week, you lucky things, and it’s ruddy-well good for you, so go on and get it down your neck.
There’s little mystery to Airbnb’s marketing machine, but zoinks, it works
God DAMN you, Airbnb.
Every time. Every time I think, FINE, well done.
It’s a simple PR formula: spend big bucks to create fun, iconic places in which to stay and watch the coverage, links, traffic and bookings roll in.
Last month it was the Moulin Rouge, this month, it’s the Mystery Machine from Scooby Doo.
The world’s ̶m̶o̶s̶t̶ ̶t̶o̶l̶e̶r̶a̶t̶e̶d favourite accommodation marketplace has partnered with Warner Bros to create this customised surf van, celebrating the 20th anniversary of the live-action Scooby-Doo film—the casting of which was famously as close to perfect as it could be. Matthew Lillard as Shaggy… *chef’s kiss*.
Fans can book the experience in Malibu, South California here at just $20 a night. There are apparently, in the listing ‘from’ Lillard himself, mystery games galore, a virtual greeting and ‘all the Scooby Snacks that your heart could desire’.
Disney uses the Force(d perspective)
There have been some spectacular DOOH (digital out-of-home) creative efforts over recent weeks, including this to promote IWC’s The Big Pilot watch late last year.
And this from Square Enix.
In a similar vein, Disney has created this impressive ‘3D’ (I mean, if you stand in the right spot), billboard in Times Square to promote the new Obi Wan Kenobi series on Disney+, and I’ve seen it crop up on my social feeds a LOT since.
Postmates take Pride
Sticking with a campaign from across the pond, this Pride month spot from delivery service Postmates has been getting a lot of love on The Twitter and beyond, with many suggesting that if they’re going to throw their hats into the ring, brands would do well to watch and learn.
It’s provocative, daring and audience-specific. In short, whether it’s for you or not, it’s ticking all the right boxes for all the right people.
Cheers to Matt Muir for sharing this one (and then, one of my team, Liz, who had the audacity to question if something might be ‘too controversial’. FOR SHAME. I brought the world the semen cooking workshop, FFS. Am I becoming irrelevant!?)
A final nod to Dominos who, as much as I hate forced brandbantz, tweeted with this seemingly-now-deleted retort:
Nice one to the Waddfather for reminding me to include it!
Have you seen something worth writing about for next week?
Email me firstname.lastname@example.org, tweet me @RichLeighPR, or give my partner in creative crime Angharad a prod at email@example.com or on Twitter @Welsh_PR.
Brought lovingly to you by Radioactive.
Lead image credit
Mystery Machine Scooby Doo van: Credit Hogwash Studios
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