Creative Director's Cut: KFC is still finger lickin' good and Brew Monday from The Samaritans share a virtual cuppa

Creative Director's Cut: KFC is still finger lickin' good and Brew Monday from The Samaritans share a virtual cuppa
Masterclass in simplicity from KFC

Masterclass in simplicity from KFC

Chris Chapman, creative director, Droga5

Work from before coronavirus is now from another era.

But Mother’s ‘It’s Good’ billboards for KFC still feel like the best work I’ve seen recently.

Like many other great outdoor ideas, it’s deceptively simple: images replacing the words ‘finger lickin’’ from one of the world’s most famous advertising slogans.

It’s an example of a great idea that looks easy. But it’s expertly crafted too.

There’s no logo as one would have taken away from the charm of recognition. Instead, branding is hinted at in the photography, which also has a delicious golden flavour to it.

It’s Good.

Brew Monday by The Samartitans

Brew Monday by The Samartitans

Oliver Edwards, creative director, Good Relations

Blue Monday is, infamously, ‘nothing but a PR stunt’ – a crude, back-of-fag-packet bit of pseudoscience cooked up back in 2004 to entice the British public into booking a holiday with the now-defunct Sky Travel.

So it was lovely to see the concept flipped on its head and bringing some much-needed light relief to a very dark January morning.

The Samaritans’ ‘Brew Monday’ initiative encouraged Brits to link up for a virtual cuppa with someone they hadn’t spoken to for a while.

Individuals, families and even workplaces were encouraged to get involved, get talking and (just as crucially) fundraise to support the vital work the charity is engaged in every day and night of the year.

Just my cup of tea.

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