David Beckham helps Maserati change the way the world thinks about motoring
A century of mixing innovation, design and passion has driven Maserati to create iconic vehicles, which have changed the way the world thinks about motoring – forever.
This uniquely Italian recipe now kicks up into a higher gear with the arrival of a new brand global ambassador, David Beckham.
Global sporting icon, philanthropist, businessman and style trailblazer: David Beckham is the perfect partner to accompany Maserati on the next leg of its journey, breaking boundaries and driving the brand forward.
Paolo Tubito, Maserati chief marketing officer, commented: “The brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David Beckham is the embodiment of all these values.”
David Beckham said: “It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand which shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.”
The first act bringing together Maserati and David Beckham’s values is a film showcasing the innovative spirit which sees David performing an audacious act of driving in a Maserati, just for the sheer joy of doing the unexpected.
The movie sees the Maserati Ambassador driving the brand’s ultimate performance SUV, the Levante Trofeo.
Credits
CLIENT: MASERATI
Chief Marketing Officer: Paolo Tubito
Head of Brand Creative: Mariano Rosario Zumbo
Brand Communications: Anna Cavallieri
CREATIVE AGENCY: DRIGA5 LONDON
Chief Creative Officer: David Kolbusz
Creative Director(s): Ed Redgrave, Dave Wigglesworth
Creative: Ethan Bennett, Liam Crerar
CEO: Bill Scott
Group Account Director: Mike Waywell
Head of Production: Chris Watling
Assistant Producer: Oliver West
Chief Strategy Officer: Dylan Williams
Strategist: Francesa Zedde
PRODUCTION COMPANY: MJZ
Director: Harmony Korine
DOP: Jared Fadel
Executive Producer(s): David Zander & Helen Kenny
Head of Production: Lindsay Turnham
Producer: Emma Butterworth
Line Producer: Judd Allison
COMMERCIAL PRODUCTION STUDIO: STUDIO 99
Managing Director: Nicola Howson
Exec Producer: Elizabeth Derham
Exec Producer: Nicola Doring
Production Manager(s): Sofia Ricci, Claire Luke
EDITING HOUSE: MARSHALL STREET EDITORS
Editor: Guy Savin
Assistant Editor: Oliver Morgan
Head of Production: SJ O’Mara
POST PRODUCTION: NO.8
Managing Director: Barny Wright
VFX: No. 8
Grade: Tim Smith (Cheat)
SOUND: NO. 8
Audio Creative Director: Sam Robson
Sound Design & Mix: James Lyme
Producer: Emma Shuter
Music: “Fall” by The Bug
Media planning/buying: BCW Global
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.
Published on: