easyJet Holidays has announced that it will be launching the world's first in-hotel 'Dad’s Club' in the Spanish tourist hotspot of Benalmádena.
Activities on offer at the club include synchronised Dad dancing, frisbee mastery, fashion show, joke workshop and air guitar tuition. Graduating Dads will receive a certificate to prove they have mastered the art of keeping it cool.
The club was launched in response to a study of 1,000 British teenagers with 54 per cent of whom agree that dads regularly embarrass them on family holidays.
The integrated campaign and club activation experience were devised and delivered by creative agency Taylor Herring and stars comedian Omid Djalili.
Opening its doors on 24th and 25th of August at Hotel World Polynesia, the unique club hopes to provide some cringe-free respite for teens, as well as a safe space for gaffe-prone dads to connect with their kind without being judged.
research found that fathers leave teens red-faced with dodgy dancing,
embarrassing jokes and questionable fashion choices.
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