Ahead of the Lionesses face-off against Australia in the FIFA Women’s World Cup semi final, lead partner of the Home Nations Football Associations EE issued invites to a Team Call. This was a new series of interactive social executions offering the perfect cover for those wishing to watch the game during their working day.
The creative - developed by Saatchi & Saatchi - went live across social media and featured the Lionesses alongside a calendar-inspired invitation entitled “JOIN ENGLAND TEAM CALL’. The work also included clickable links across its social executions, ensuring fans could add the fixtures to their real Outlook and Apple calendars.
ADVERTISING AGENCY: Saatchi & Saatchi
CCO: Franki Goodwin
EXECUTIVE CREATIVE DIRECTOR: Will John
COPYWRITER: Sarah Heavens
ART DIRECTOR: Rodrigo Castellari
MANAGING PARTNER: Jon Tapper
BUSINESS LEAD: Sophie deGraft-Johnson
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