ELVIS makes movies better with a new cast of characters for Odeon Cinemas

ELVIS created four distinct characters to represent each of ODEON’s four brand pillars and show how ODEON makes the movie going experience better. 

The Magician immerses you in the magic of the movies to create a sense of escapism; The Memory Maker makes the experience magically unforgettable; The Creator makes movies more delicious, creating a deeper multisensory experience; and The Navigator makes movie-going easier, delivering a seamless experience through every step of the journey.

A central part of the creative execution is a portal device, which symbolises the transformational effect of escaping into a great movie at an ODEON Cinemas Group cinema. The portal transports the guest into the world of movies, echoing the large, dark, immersive environment of the cinema auditorium. 

Nicole Burdett, group head of marketing and campaigns, ODEON Cinemas Group,said: “We needed a big creative idea that would bring our new positioning to life in an engaging way. ELVIS came up with the goods, with a bold, ownable concept which can be activated across all our external communications while also strengthening our new brand purpose amongst our 11,000 colleagues.”

Neale Horrigan, executive creative director, ELVIS, added: “Our line-up of four incredible characters enables us to breathe life into the new ‘We Make Movies Better’ brand framework, making it tangible for cinemagoers and ODEON colleagues alike. Each of the characters represents a different facet of the ODEON Cinemas Group experience, showing how it’s more immersive, more memorable, more delicious and more seamless than those of its competitors.”