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Free The Birds creates Dwayne ‘The Rock’ Johnson visual aid to help people maintain two metres… | Creative Moment

Free The Birds creates Dwayne ‘The Rock’ Johnson visual aid to help people maintain two metres #socialdistance

Free The Birds creates Dwayne ‘The Rock’ Johnson visual aid  to help people maintain two metres #socialdistance

BOAST is a place where you can find out about recent creative campaigns. 

It is a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak. 

Here's the latest from the creative world as we know it.

A campaign by Free The Birds

Following the social distancing advice from the British government during the current Coronavirus crisis; Free The Birds, the London-based independent design agency, understands that not everyone is able to visualise what two metres looks like without an external reference.  

It has created a series of illustrations that can help support people taking steps to limit social interaction.

Two metres is the distance that the health authorities are advising the British public to maintain between themselves and anyone outside their own household, as the country fights to ‘flatten the curve’ – or slow the spread of COVID-19.

In a series four illustrations, Dwayne ‘The Rock’ Johnson is the star of one of the images. 

Measuring 1.98m, the Hollywood superstar is shown lounging on a sofa with one person perched on each of the arms.

The illustrations also include a Smeg fridge, a Harley Davidson and a cow

Katie Harbord, a designer at Free The Birds, who produced the campaign said: “We were discussing what two metres looks like in one of our Zoom meetings and someone said, ‘I bet Dwayne The Rock Johnson is about that size’. I thought, what a great visual! I wanted to keep the illustrations light-hearted and colourful, to brighten things up a little.”

Emily Ingram, Marketing Manager at Free The Birds, said: “Social distancing is a crucial tool in slowing the spread of coronavirus but as anyone who has to leave their house will have discovered, not everyone has a clear idea of what two metres is. So we hope that people will take these illustrations in the spirit in which they are intended – a moment of levity, albeit a useful one, in the midst of crisis.

Credits

Agency: Free The Birds
Campaign: #SocialDistancing
Illustrator:
Katie Harbord, a designer at Free The Birds
Account Manager:
Emily Ingram, Marketing Manager at Free The Birds

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