A social first ad-funded programme with Heinz centres around five broadcast comedians: Alex Brooker, Kerry Godliman, Suzi Ruffell, Lou Sanders and Phil Wang.
They have had to ‘flex’ their favourite dishes into plant-based friendly food for quirky surprise diner groups, with the help of sassy talking-microwave, Flex 📺. The real stars of the show though, are Heinz’s Classics and Plant Proteinz ranges, which will feature in the final recipes, showcasing Heinz’s versatility in the plant-based space.
There are five episodes to be released throughout the year, with the main episodes dropping on YouTube and All4, supported by cutdowns across social from both Heinz and C4. The first of these episodes went live last week featuring the hilarious Kerry Godliman, who you might recognise from the hit Netflix dark comedy, After Life, cooking for a vegan rugby team.
The piece has been delivered by Heinz UK, Carat, The Story Lab, DentsuMB, Channel 4 and RangaBee Productions.
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.