Get your gherk-on: KFC introduces the world's first pickle puffer jacket

KFC unveils the Pickle Puffer, a one-of-a-kind puffer jacket packed with real sliced pickles and pickle juice.

Complete with a built-in straw for on-the-go sipping, the Pickle Puffer is the ultimate answer to the nation’s pickle obsession.

The Pickle Puffer has been created to celebrate KFC’s new Pickle menu, available nationwide for four weeks only, featuring the all-new Pickle Burger, Pickle Loaded Fries, Frickles, and even a Pickle Pepsi Max. The menu takes pickles further than they’ve ever gone before.

What began as a fake AI-generated video imagining a pickle-filled puffer jacket quickly spiralled into a collective “wait… why isn’t this real?” moment online. So, KFC have decided to give the people what they want and made the internet’s wildest brined fantasy a reality.

Taking the internet’s most unhinged food fantasy and giving it the full KFC treatment, the Pickle Puffer allows pickle obsessives to sip pickle juice whenever and wherever they want. And the best part? Loyal fans can head to KFC’s Instagram for the chance to win it. All you need to do is tag a friend in the comments under the KFC Pickle Puffer giveaway post on @kfc_uki.

James Channon, brand manager at KFC UK & Ireland, spokesperson said: “The UK is currently in the grip of full-size pickle-mania and on TikTok #pickles has racked up billions of views, fuelling viral taste tests, fried-pickle hacks, pickle juice shots, and chaotic kitchen experiments. With the Pickle Puffer, we’ve taken that trend one step further – it’s a bit unhinged, but that’s the point! Only KFC would wrap a jacket in real pickle juice and sliced pickles, giving fans a wearable, drinkable tribute to their obsession.”