Global Creativity Highlights: The Ordinary Markup Marche, a bad photographer for Icelandair and Metallica's blood drive
Once more, we dive into the weird, wonderful, and always eye-catching creative work from across the four corners of the planet via the medium of Magpie, the semi-regular compendium from Hope&Glory of things that caught their eye.
This time, it is Hope&Glory's Jenni David who finds creativity in some unexpected places, from fake luxury grocery stores to life-saving calls to action from one of the world's biggest rock bands.
The Ordinary Markup Marché
Challenger brand The Ordinary opened a series of fake grocery stores globally. The Markup Marché stocked everyday items presented as premium wellness products in luxury packaging. A $175 energy-boosting banana anyone?
It was all done to shed light on the absurdity of premium markups while reinforcing the brand’s long-running commitment to fair pricing and ingredient transparency.
Image credit: The Ordinary campaignBad photographer ad for Icelandair
Icelandair called out for a ‘really bad’ photographer to prove that it is impossible to take a bad picture of the beautiful Icelandic scenery.
A classified ad kicked off the search, calling on applicants who are “bad at framing”, “not familiar with composition” and those with no real photography skills at all.
Image credit: Icelandair campaignLucky Saint X Lime Bike
With a new lime flavoured alcohol-free beer there was really only one brand Lucky Saint could partner with.
In potentially the most East London activation of all time, the beer brand launched a ‘Lime Hydration Station’ on Broadway Market.
If you turned up on a Lime bike, you got a free drink and a front basket full of ice to keep it cool.
Madonna X Grindr
Great artists know that it’s their fans that make them great.
As part of her ongoing partnership with the LGBTQ+ dating app Grindr, Madonna treated fans to a concert from Times Square, exclusively streamable on the app.
As ticket prices soar and ticket-selling monopolies are challenged in court, it will be interesting to see how artists find new ways to reach those who love them.
Image credit: GrindrMetallica's blood drive
The world’s biggest metal band, Metallica, are arriving on UK shores and are calling on fans to donate blood before the shows across the country.
Blood only has a shelf life of 35 days, so donations are vital to the NHS. The hope is that metal fans will donate pints before enjoying a few while watching the band.
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