Moaning and groaning: Habito and Uncommon release erotic novel to relieve mortgage stress

A campaign by Uncommon

Habito, the online mortgage company, has found that the sex lives of homebuyers across the nation are being impacted by mortgage stress, with the company’s research showing that 1 in 10 couples weren’t intimate with one another throughout the mortgage application process.

Together with Rocky Flintstone of ‘My Dad Wrote A Porno’ and illustrator Sebastian Schwamm, Habito and Uncommon release an erotic novel to put the moans back into your mortgage.

Ahead of Valentine’s Day, the new short story tells the exhilarating ride of a couple’s search for the home they’ve fantasised about and the accompanying nightmare of finding a mortgage deal that hits the spot. 

Habito commissioned the novel titled, ‘The Road to Completion’, to help reignite intimacy among stressed-out couples on the brink of homeownership.

Further research found that more than half of homeowners felt their relationship was negatively impacted by the stress of getting a mortgage — with 8 percent admitting they were too tired to be intimate with each other due to mortgage-related stress. With the added pressure and uncertainty caused by the pandemic and resulting lockdown, Habito wanted to play its part in bringing the pleasure back into home-buying, one house-hunting couple at a time.

Uncommon worked closely on the novel with Rocky Flintstone, renowned author of ‘Belinda Blinked’ which inspired the international podcast phenomenon ‘My Dad Wrote a Porno’. In this new novella, Rocky returns to the writing scene with a story of seduction, steamy encounters and Standard Variable Rates. The book follows frothy first-time buyers Sylvia and Tom as they embark on the girthiest project of their lives.

‘I want to redecorate your downstairs bathroom’

These throbbing young lovers explore each other’s bodies as well as the property market and in doing so give a whole new meaning to property porn. This steamy romp features the couples tantalising search for a new home, with every chapter exploring their rather thrilling journey to completion on their dream property. To promote the book launch, Uncommon also created a suite of advertising.

The provocative tale is brought to life with help from German-based illustrator Sebastian Schwamm whose intricate and abstract approach perfectly captures the protagonist’s naughty nature. Throughout the narrative Sebastian uses a variety of humorous imagery, from phallic cacti, protruding nipple shaped flowers to seductive keyhole openings.