Harry Redknapp puts the HR Team through its paces in dentsu’s first work for BrightHR

Dentsu’s Whitespace, an isobar company and iProspect, have collaborated on their first work for BrightHR, a people management software company that champions SMEs by giving them all the HR, employment law, health and safety tools and support they need to take their businesses to the next level.

The ad sees former premiership football manager, Harry Redknapp, star as an old-school HR manager, struggling to cope with his latest role. As H.R. puts his bewildered team through training drills and tactical briefings, the boss explains she’s signed a new assistant to help him: the BrightHR service. 

“Tottenham all over again”, he complains.

The spot created by Whitespace, and planned and bought by iProspect, breaks on Sky this week and is part of a wider campaign to grow the presence of the brand and drive subscriptions. 

The campaign, which also includes online video and social, aims to alert business owners that there is a smarter solution to their HR tasks. That by subscribing to BrightHR they can do away with volumes of paperwork and forms, accessing a vast online database of documents and information. They can approve overtime and holidays quickly at the tap of button on the go and can even access employment law legal experts 24/7, which could save time and expensive legal fees.