Extraterrestrials finally make contact with distracted earthlings by launching a Squarespace website.
Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, has revealed its 10th Super Bowl campaign directed by Martin Scorsese. The 30-second spot, titled 'Hello Down There’, will run during the first half of Super Bowl LVIII on 11 February 2024.
Squarespace has been tapped by extraterrestrials looking to capture the attention of the billions of earthlings below.
Directed by the legendary Martin Scorsese, ‘Hello Down There’ is a humorous take on capturing the essence of human life consumed by the digital world. As the spot opens, people around the world are so preoccupied by the normal barrage of digital content that they miss bold attempts by extraterrestrials to make contact. The intergalactic visitors become increasingly frustrated, until they decide to leverage Earth’s best tool for standing out and getting noticed – a beautiful Squarespace website.
Leveraging the Squarespace platform, the extraterrestrials secured a domain and built a beautiful and unique website using Fluid Engine™, the simplest way to express creativity online. Creating its website was the first step in making its dream of intergalactic connection a reality. A website made them discoverable; it made them real.
“At my age, it's a stretch finding a directorial debut. When Squarespace first approached me to create a spot, I thought this was my shot,” said Martin Scorsese. “Let's go big, let's do something out of this world – space guys building a website. I'm a New Yorker. We're busy, always on the move. Would we even notice extraterrestrials living among us? It's going to launch on this show called Super Bowl? Supposed to be big!”
“At Squarespace, we have always said that an idea isn’t real until you make a website for it,” said David Lee, chief creative officer at Squarespace. “It’s been an honour to work alongside the cinematic legend Martin Scorsese to bring this insight to life through his lens for our 10th Super Bowl campaign. Our focus on design and creativity has always been at the heart of our business and the reason why people choose us – and nothing illustrates this more than our Super Bowl campaigns.”
The Super Bowl advertisement is at the centre of a broader marketing campaign that aims to highlight the legitimizing effect of having a professional web presence.
In addition to the game day spot, the campaign includes a comprehensive global content marketing campaign leading up to, and following, the game that will be promoted across digital and social channels throughout the first half of 2024.
Additional elements of the campaign include an extended version of the in-game spot, special edition movie posters, as well as additional video content, including a comedic short film featuring Martin Scorsese and his daughter Francesca Scorsese discussing the creation of a Squarespace website. Francesca also directed a behind-the-scenes look at the in-spot production process.
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.