Hope is Power: Guardian ad on inauguration day celebrates Kamala Harris win

Hope is Power: Guardian ad on inauguration day celebrates Kamala Harris win

A campaign by Uncommon

This print ad ran in today’s Guardian paper, ahead of the historic U.S. inauguration, where Joe Biden and Kamala Harris stepped into office – and Donald Trump left the White House.

The message, accompanied by an image of Kamala Harris, read:

1920 An American woman can vote.

1952 An Asian American woman can vote.

1965 A Black American woman can vote.

2021 A Black, Asian American woman can win.

Says it all.

A factual timeline of progress proving that Hope really is Power.

Hope is Power: Guardian ad on inauguration day celebrates Kamala Harris win

Inspiration

Inspired by Guardian editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’ back in 2017, the message from the original campaign, and continued in the ad published today, is seeking to reinforce the paper's purpose. It aims to give readers the facts to be able to challenge the status quo.

Credits

Project Name: Hope is Power
Client: The Guardian
Creative Studio: Uncommon

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