Just Eat and McCann bring the joy to your Saturday night with The X Factor Sponsorship campaign

Just Eat and McCann bring the joy to your Saturday night  with The X Factor Sponsorship campaign

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It is essentially a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak. 

Here's the latest from the creative world as we know it.

A Campaign by McCann

Just Eat is proud to announce its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. 

The idents celebrate the joy of a Saturday night takeaway coupled with the nation's favourite talent show to illustrate that joy can come in many forms.

In the 5”, 10” and 15” spots unexpected funny and charming characters – ranging from portraits in a museum to a colourful unicorn phone case - all sing along to the famous ‘Did Somebody Say Just Eat’ mnemonic with the same lovable abilities we’ve come to expect from X Factor hopefuls. 

The ambition of the idents will be to create a campaign that will disrupt, entertain and get people ordering.

Matt Bushby, UK Marketing Director, at Just Eat commented: “Just Eat and The X Factor are the two key ingredients to a great Saturday night in. Our X Factor idents are a celebration that hero the Just Eat takeaway moments that take place all across British homes and workplaces.”

Rob Webster and Alexei Berwitz, Creative Directors at McCann London said: “teaming with The X Factor for these musical idents is a pitch perfect way to bring the Did Somebody Say Just Eat platform to life. Thanks to Matt and his team for taking a great idea and running with it.”

The new Just Eat idents will feature during the ad breaks of Celebrity X Factor on ITV from 12th October - 30th November and X Factor All Stars from 9th - 15th December. 

They will also run online.


Advertiser: Just Eat

Matt Bushby – UK Marketing Director
Fiona Bateman – Head of Campaign Communications
Bex Watson – Marketing Project Manager
Rosa Orchard – Senior Marketing Executive

Creative Agency: McCann London

Alexei Berwitz & Rob Webster – Creative Directors
Will Cottam & James Crosby – Senior Creatives
Tommy Smith - Business Director
Emma Reitman - Senior Account Manager
Joely Buxton-Smith – Account Manager
Elisa Chami-Castaldi – Planning Director
Ipek Erel – Junior Planner
Hannah Graff – Project Manager
Dan Howarth – Head of Design
Jade Sheppard – Creative Director
August Campbell - Designer
Robert Doubal & Laurence Thomson - Co Presidents, Chief Creative Officers

Production: Craft London

Amos Usiskin - Executive Producer
Monica Domanska – Senior Producer
Vanessa Mokrab – Senior Account Manager

Production: Independent

Jake Dypka – Director
Chris McBride – Producer
Nicci Power – Production Manager
Ben Magahy - Director of Photography
Sara Jenneson – Production Designer
Griffin – 1st AD

Offline: Stitch

Tim Hardy - Offline Editor

Animation, VFX, and Colour: MPC

Colourist – Matthieu Toullet

Audio: String and Tins

Adam Smyth

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