Just Eat “Gets Stuck In” to first Love Island sponsorship with new campaign by McCann

Just Eat “Gets Stuck In” to first Love Island sponsorship with new campaign by McCann

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A campaign by McCann

Just Eat is introducing a surprise islander to Love Island life to kick off its first official sponsorship of the hit show.

A new multi-channel platform created by McCann London, “Get Stuck In,” will see Derek, the Just Eat delivery driver, arrive onto the nation’s television screens as the hero of a new campaign that captures all the action of island life.

Launched on social with Derek’s very own VT, Derek entered the villa via a suite of idents on Sunday 12 January, corresponding with the launch of the first-ever Love Island winter series. 

The unexpected islander gets stuck in to all the familiar antics of the show: making slow motion entrances, competing in challenges and, like all the other lads, trying his luck with the ladies.

The idents, narrated by Love Island voiceover Iain Stirling, will run on TV and on-demand services across “Love Island”, “Aftersun” and “Unseen Bits”. 

They form part of a through-the-line campaign comprising social activity developed by Byte London, PR by Taylor Herring and experiential by Mission, alongside activation of Just Eat’s 35,700 restaurant partners. 

Just Eat will also feature in the popular “Love Island: The Morning After” podcast.

Matt Bushby, UK Marketing Director, Just Eat, said: “Love Island is without doubt the most talked about show on TV, especially amongst 18-34s. These young, urban consumers are driving the growth of the food delivery sector and our sponsorship of Love Island enables us to continue building affinity with them. We look forward to amplifying the joy of villa life with Derek’s emotional rollercoaster of burgeoning love, bro-mances and bombshell break-ups over the next six weeks.“

Rob Webster, Creative Director, McCann London, said: “This campaign puts Just Eat, the UK’s biggest food delivery brand, right at the heart of the action in the shape of the totally unexpected, yet entirely loveable islander, Derek, the Just Eat delivery driver. It’s playful, entertaining and sure to get everyone stuck into villa life.”

This is the first instalment of Just Eat’s two-year sponsorship of Love Island, which includes two series' this year.


Advertiser: Just Eat

UK Marketing Director: Matt Bushby 
UK Head of Marketing Communications:
 Victoria Gold 
Marketing Project Manager:
 Bex Watson
Senior Marketing Executive: 
Rosa Orchard

Creative Agency: McCann London

Creative Directors: Berwitz & Rob Webster 
Senior Creatives: Will Cottam & James Crosby 
Business Director: 
Tommy Smith
Senior Account Manager: 
Emma Reitman 
Account Manager: Joely Buxton-Smith
Planning Director:
 Rebecca Arnold  
Junior Planner: 
Ipek Erel 
Senior Project Manager:
 Chloe Lockett 
Head of Design:
 Dan Howarth  
Deputy Head of Art:
 Lisa Carrana 
Creative Director:
 Jade Sheppard  
Chief Creative Officers, McCann UK, and Co-Presidents, McCann London: 

Robert Doubal & Laurence Thomson 

Big Picture Company

Producer:  Nicola Corte
Production Manager:
 Marcia Manning


Executive Producer: Amos Usiskin 
Producer: Jacob Gardner
Head of Integrated Production: Sophie Chapman-Andrews 
Chief Production Officer: Sergio Lopez 
Account Managers: Vanessa Mokrab, Alix Huys 
Sound: Will Francis and Giselle Hall 
Offline Edit: Isaac Crutchley, Alastair Graham, Emma Swinton 


Director: Brian Aldrich 
Barty Dearden
 Olly Chapman 
Production Manager: 
Alexandra Michaels
Stephen Keith-Roach 
1st AD: 
Matt Clyde 
Offline Editor: 
Mark Edinoff @ Work  


Producer: Peter Burch
MD: Greg White
Colourist: Jax Harney 
Flame Op: Martin Waller 

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