Just Eat Takeaway.com says ‘Stay Just Where You Are’

The new platform builds on the brand’s distinctive creative identity, giving Just Eat Takeaway.com a more meaningful role in the moments people genuinely enjoy - and don’t want to leave.

Marking a new chapter for the brand, the platform is built around a simple, highly relatable human truth: when you’re in a moment that brings you joy, the last thing you want to do is leave. The insight is backed by research showing that 81% of people say they want to spend more time in the moments they enjoy.

From watching the final episode of a TV series to a garden party that’s running low on food and drink, or simply a quiet Sunday morning, these are the moments people want to stay in. This insight became the creative springboard for Stay Just Where You Are, shifting the focus from solely what Just Eat Takeaway.com delivers to the time it gives back to enjoy the moments that matter.

The insight

The insight is grounded in the role Just Eat Takeaway.com already plays in these moments, with 72% of people saying that having food, groceries and other essentials delivered means they can spend more time enjoying the moments they value. From meals and groceries to forgotten essentials, Stay Just Where You Are brings the breadth of the offering into a single, emotionally-led creative idea, giving the brand a consistent foundation to bring that role to life.

Developed in partnership with global creative agency VCCP, the new work is directed by Michael Spiccia through production company MJZ. At the heart of the campaign are eight films, exploring the moments in life people don't want to leave. From a grandad bonding with his grandchild for the first time to friends locked in trying to secure festival tickets or making the most of that last hour of sunlight.

Supporting these core assets, VCCP’s content creation studio Girl&Bear produced an additional eleven social films shot by Pip & Lib, and six OOH executions photographed by Amanda Fordyce. These use a minimalist style to observe a suite of moments spanning gaming, watching football, hanging out with friends and a family enjoying game night.

The campaign spans TV, OOH, social, print, radio and PR activations and was developed in collaboration with agency partners, with creative led by VCCP, media managed through WPP Media, PR executed by VCCP Roar, and social delivered via Fabric.

Credits

Global Chief Marketing Officer: Ralph Rijks
Global Head of Brand & Campaigns: Stuart Eaton
Global Brand & Campaigns Lead: Georgie Maude
Global Head of Creative: Emily Avery
Global Lead Art Director: Emma Williams
Global Brand & Digital Lead: Amy Short
Global Brand & Digital Marketing Manager: Lucy Andrews
Global Brand & Digital Marketing Manager: Luke De Benedictis
Global Head of PR & Influencer Marketing: Sam Bristowe
UK - Head of Marketing & Communications - Emma Wood
Germany - Head of Brand & Campaigns - Phillipp Obenaus
Netherlands - Head of Brand & Campaigns - Valentine Snoeren
Agency: VCCP
Chief Creative Officers: Chris Birch & Jonathan Parker
Creative Directors: James Lucking-Pham & Oscar Gierup
Creative team: Josh Baggott & Sam Huckle
Chief Executive Officer: Andrew Peake
Managing Partner: Bridget Limbrey
Business Director: Lucy Roberts
Account Director: Natalina Robarts & Nathan Thomas
Senior Account Manager: Harriet Wilkinson
Account Coordinator: Ben Cotterill
Chief Strategy Officer: Michael Lee
Joint Head of Planning: Ross Cameron
Planner: Liberty Covill
Agency Production: Girl&Bear
Senior Integrated Creative Producer: Mish Dent
Senior TV Producer: David Vass
Head of Broadcast Affairs: Alexia Collins
Broadcast Affairs Manager: Martin Eels
TV Production Assistant: Oona Webster Jones
Agency: VCCP Social Club
Managing Director: Bridget Limbrey
Executive Creative Director: David Feldman
Creative Directors: Lucy Hancock and Rachael Kendrick
Creators: Masie Vickers and Charlotte Kelly
Head of Social Strategy: Tiffany Mondesir
Social Producer: Sally Pendleton
AV Production Company: MJZ
Director: Michael Spiccia
Producer: Emma Butterworth
Managing Director: Lindsay Turnham
Executive Producer: Dickie Jeffares
Head of Production: Lucy Jones
Production Manager: Dulcie Menzie
Director of Photography: David Foulkes
1st AD: Benji Edwards
Production Designer: Robin Brown
Costume Designer: Verity May Lane
Location Manager: Nico Cousin
Hair & MU: AJ Juttla
Cast Coordinator: Nessie Appleton-Smith
AV Edit House: Trim
Editor: Peter Sciberras
Senior Edit Producer: Polly Kemp
Assistant Editor: Keira Hay
AV Post Production Company: Time Based Arts
2D Leads: Joe Tang and Jasmine Cooper
2D Artists: Lucy Lawrence, Viola Bascombe, Liam Doyle, Jamie Crofts, Danny Peoples, Billy Stockwell, Leandro Vazquez, Timo Huber, Artur Katrancioglu
AFX Artists: Stephen Ross, Tom Robinson
VFX Shoot Supervisor: Pete Smith
Head of Production: Sian Jenkins
VFX Producer: Mia Saunders
AV Colour: Company3
Colourist: Sofie Borup
Co-Managing Director: Ellora Soret
Colour Producer: Kerri Aungle
Colour Assistant: Karl Pasamonte, Jack Kennedy
AV Audio Post-Production: Factory Studios
Creative Director (Audio): Anthony Moore
Sound Design & MIx: Andy Isaias
Senior Audio Producer: Olivia Endersby
Audio Producer: Emily Thomas
AV Music House: The Hogan
Music Supervisors: Sean Hogan, Isa Rehman & Lila Caldwell
Mnemonic: String and Tins
Mnemonic Music Supervision: Eimear Ní Ghuaire, Mike Bamford & Adam Smyth
Mnemonic composition: Toni Robinson, Adam Smyth
Stills/Motion DOOH Production Company: Girl&Bear
Photographer: Amanda Fordyce
Line producer: Rob Murray
Executive Art Producer: Ellen Webb
Production Assistant: Amber Reohorn
Production Assistant: Kelvin Webb
DOP: Christian Howarth
1st AC: Chris Parsons
2nd AC: Michaela Letang
3rd AC: Rory Ronnie
DIT: Sebastian Hughes
Props: Katie Cordell
Art Assistant: Ieva Mikeliunaite
Wardrobe: Grace Joel
Wardrobe Assistant: Izzy Oldland
HMUA: Victoria Poland
Stills/Motion DOOH Post Production: Girl&Bear
G&B Post: Gabriele Toresani
Senior Editor: Ashley Sykes
Deputy Head of ArtLab: Scott Mitchell
Assistant ArtLab Manager: Lee Forster
Senior Designer: Leila Amin
Design Resource Manager: Yasmin Moridi
Stills Retouchers - Stanley’s Post
Social Production Company: Girl&Bear Studios
Directors: Pip&Lib
Producer: Agnes Szyperek
Executive Producer: Charlotte Borrell
Production Manager: James Whetherly
Production Co-ordinator: TJ Sulaiman
Production Assistant(s): Ana Ungureanu & Filly Simon
Production Manager: James Whetherly
Director of Photography: Dajana Huang
1st AD: Elaine Mckensie
Art Director: Tamari-Lee Ledgister
Wardrobe Stylist: Aimee Blowers
Make up/Hair team: Soraya Phipps / Rachael Banjo
Location Manager: Duncan Woods
Edit House: Stitch Editing
Editor: Chris Wilson
Edit Assistant: Woosie Osei-Bonsu
Producer: Sarah Adewunmi
Post Production Grade: Rascal
Colourist: Tim Smith
Senior Colour Producer: Jai Mhach Durban
Colour Assist: Michael Sherlock-Pearce
Post Production: Online / VFX - Girl&Bear
Post Producer: Elliott Watson
Editor: Hugo Maher
Flame: Burak Atay
Audio Post Production: Runamok Studios
Sound design & Mix: Harry Butcher
Executive Producer: Caroline Jemirifo