Samsung has launched the new Flip and Fold Galaxy Z mobile phone series. Two innovative phones with a killer design.
So how do you communicate to consumers simultaneously about two phones that are equally great without giving one model preference over the other?
Leo Burnett Israel and Samsung created a standoff between the two – a match of features if you will, that will ultimately be determined at the point of sale, by which of the two phones consumers buy.
As such, the commercial, which is set by the pool of a Mexican
hacienda, features a young woman and a man holding a virtual match of
features between their new Flip & Fold phones. The onlookers are
wooed by the phones abilities while an old Mexican referee has a hard
time deliberating which of the two have won the standoff – as far as we
know the jury is still out.
Agency: Leo Burnett Israel
CEO: Yossi Lubaton
Client: Samsung Israel
Chief Creative Officer: Ami Alush
Creative Director: Oren Ben Naim
Creative team: Hezkush Yeshurun, Olga Vorobieva, Meital Miler, Achiya Darshan
Agency Producer: Menny Zarhia
Chief Executive Officer: Ori Gal
VP Client Services: Yonatan Regev
Account Supervisor: Efrat Gelfand
Account Manager: Alon Osherov
Marcom Director: Eva Hasson
Director: Eran-Shushu Spanier
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