Let me entertain you: Why Veet Men and Peas of Heaven made ELVIS' Neale Horrigan smile
Bringing the value of entertainment back to ads
Neale Horrigan, executive creative director, ELVIS
Way before ads could be blocked, skipped, and avoided, this glorious industry of ours took it upon itself to be entertaining.
No one asked us to, it was almost like an unspoken duty to the viewers that we should be part of the entertainment, and not just the uninvited party pooper breaking up the fun. And I loved that. It’s ultimately what drew me to the industry in the first place.
However, that level of entertainment seems to be few and far between these days, and only really reserved for the likes of the Superbowl ad breaks.
I get it, the world is a serious place, and right now is certainly no exception, but that doesn’t mean advertising needs to keep its head down and play by the rules.
Far from it. It needs to work harder than ever to be unexpected and unforgettable.
So, that’s why I picked out these two glorious specimens.
Veet for encapsulating the emotion of male hair removal, and Peas of Heaven for not taking itself too seriously. But ultimately, because they both made me smile.
In fact, my inner adolescent had a field day chortling at a great big set of plums in one, and a bloke floating through a field with a sausage down his pants in the other.
But they are so much more than a bit of cheap toilet humour.
These are two brands fearlessly stepping out of their expected category norms and predictable comfort zones to cut through, stand out and ultimately, entertain.
And for that, I applaud them both.
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