Fake Richard Mille
Of all the particular political along with fiscal fluctuations in the region, Mexico could be the fake richard mille strongest marketplace for people. I think it is perfect for the majority of brand names, nevertheless for A. Lange & Sohne how's that for true. Someplace sunny and warm industry furthermore will nicely yet it's in season, coming from 12 until finally Apr. Mexico will effectively throughout every season as well as carries to be able to people. It's a very adult marketplace when it comes to fine watchmaking. A lot of the world's most critical inexpensive bogus watch collectors are usually Philippine i have heard that this planet's biggest collectors' associated with minute repeaters can be Asian. Someone previously inquired about for any Zeitwerk Minute Repeater just for this individual.
Why Lexus Men in Black-inspired ads fail to inspire | Creative Moment

Why Lexus Men in Black-inspired ads fail to inspire

Our Score:

Why Lexus Men in Black-inspired ads fail to inspire

What They Did

As Men in Black returns to our screens for its fourth instalment, Lexus is “Apparently bringing life as we know it” into question with its new campaign, promoting the RX Hybrid and LX SUVs. 

Using Will Smith’s iconic neuralyzer, the trio of ads try to suggest that the hybrid car is FBI-worthy. 

The Background

Two suited-up actors mess about with gadgets, fraternise with aliens and discuss whether the car is as good as it is made out to be, or is just a piece of “science fiction”. 

The work was created by Helen Rogerson and directed by Daniel Kleinman through Rattling Stick.

The Big Idea

Well the concept needs no introduction, it’s a spoof of Men in Black, but selling a car that stars in the show. 

Rocket science it is not!

The Review

Frankly, having just sat through the trio of ads, I’m now rueing the fact that “Will Smith’s iconic neuralyzer” is not actually available on Amazon, because everyone who sees these ads will want to forget them. 

In Hindsight

There seems to be a distinct lack of consistency in the messaging.

One minute Lexus is creating the most pointless TV ad in the world by using AI, then it’s creating 10 billion hours of beautiful content and now this. 

The whole thing is just alien to one of the coolest, quality brands on the planet at the moment. 

The car is outstanding, as is the movie franchise, but this dreadfully directed and scripted parody is just not for me.

Published on:


The number of stars given by our readers for this campaign.


What do you think of this campaign? Have your say by clicking on the star to leave your score. Once you leave this page your score will be recorded and added to the Readers Score to reflect the views of our readers.