Lidl announces announces hotly anticipated middle aisle buys with 'checkout couture’
![Lidl announces announces hotly anticipated middle aisle buys with 'checkout couture’](/imager/features/lidl-uses-checkout-couture-to-announce-this-weeks-hotly-anticipated-middle-aisle-buys/408463/lids-lead_66bbdf7ed4f61d71755be29800c98e6e.jpg)
Paris. Milan Lidl.
Inspired by London Fashion Week, Lidl has revealed the hyped Middle of Lidl products by taking inspiration from the weird and wonderful high fashion world.
In a campaign created by The Romans, the supermarket has even made a must-have accessory out of its sell out air fryer, which is back in stores this week, after a previous version sold 17 per minute last November.
![Lidl fash 1](/imager/features/lidl-uses-checkout-couture-to-announce-this-weeks-hotly-anticipated-middle-aisle-buys/408328/lidl-fash-1_73bd651ee5004c2171ca5dc27e609d87.jpg)
![Lidl fash 3](/imager/features/lidl-uses-checkout-couture-to-announce-this-weeks-hotly-anticipated-middle-aisle-buys/408428/lidl-fash-3_2023-02-20-115620_fatw_73bd651ee5004c2171ca5dc27e609d87.jpg)
![Lidl fash 4](/imager/features/lidl-uses-checkout-couture-to-announce-this-weeks-hotly-anticipated-middle-aisle-buys/408442/lidl-fash-4_2023-02-20-115900_totn_73bd651ee5004c2171ca5dc27e609d87.jpg)
With the last few weeks offering up plenty of bizarre fashion moments, from Viktor&Rolfe’s upside-down dresses[1] to Schiaparelli’s divisive animal head collection[2] – Lidl has used this week’s middle aisle buys to release a set of looks that pay homage to the unusual props, poses and styling set to hit the runways.
![Lidl Fashion Shoot Edit 12](/imager/features/lidl-uses-checkout-couture-to-announce-this-weeks-hotly-anticipated-middle-aisle-buys/408441/LidlFashionShootEdit_12_b8a7d9426d44becbfab22c3e3256f6d7.png)
They say imitation is the sincerest form of flattery.
Customers looking to recreate the looks at home can find the below in the Middle of Lidl this week:
- Tower 4L Hot Air Fryer, £54.99
- Harry Potter Bedlinen, £12.99
- Hand Blender, £12.99
- Multi-Purpose Cord, £5.99
- Stainless Steel Pan Set, £24.99
- Tower Cera Glide 2400W Cordless Iron Purple, £22.99
- Work Gloves, £2.99
- Garden Tools, £7.99
- Hook & Loop Cable Ties, £1.99
- Duct Tape, £2.99
- Screwdriver set, £9.99
- Multi-purpose tool, £29.99
Fashion fans looking to recreate the looks can head to stores to strut down the Middle aisle and bag their newest Lidl accessories, available while stocks last.
![Lidl Fashion Shoot Edit 06](/imager/features/lidl-uses-checkout-couture-to-announce-this-weeks-hotly-anticipated-middle-aisle-buys/408432/LidlFashionShootEdit_06_b8a7d9426d44becbfab22c3e3256f6d7.png)
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