We all want good value.
The latest on the 'Like getting your money's worth?' platform for McDonald's, features a yoga class in a multifunctional community hall. As the camera tracks around, each student is on a classic yoga mat—except Sharon, whose transition between poses is met with a computerised sound “C is for Caterpillar” and her colourful baby playmat is revealed.
The campaign runs until the end of January. The TV spot was created by Leo Burnett, directed by Freddie Waters who played into the platform’s distinctive humour. 'Yoga' will run as a 20s, supported by through-the-line with radio, out of home, display and social in media planned and handled by OMD.
CAMPAIGN TITLE: Like Getting Your Money’s Worth – Yoga
ADVERTISING AGENCY: Leo Burnett
CCO: Chaka Sobhani
EXECUTIVE CREATIVE DIRECTOR: Mark Ellwood
CREATIVE DIRECTOR: Andrew Long and James Millers
CREATIVES: Amy Bushill, Cristina Rosique Gomez
PLANNER: Hamish Cameron
BUSINESS DIRECTOR: Ana Saffer
ACCOUNT DIRECTOR: Jay Perry
SENIOR ACCOUNT MANAGER: Alice Pavey
ACCOUNT EXECUTIVE: Hope-Precious Engele
AGENCY PRODUCER: Helen Choonpicharn
MEDIA BUYING AGENCY: OMD
PRODUCTION COMPANY: Pulse Films
DIRECTOR: Freddie Waters
EDITOR: Mark Edinoff @ Work Editorial
PRODUCER: Shirley O’Connor
POST-PRODUCTION COMPANY: Black Kite
AUDIO POST-PRODUCTION COMPANY: Sam Robson @ No8
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