London’s littlest mochi parlour opens its tiny doors to launch Mini Moons

Little Moons is tapping into its obsession with all things miniature to launch its brand-new Mini Moons—bite-sized frozen mochi treats.

Inspired by the craze for tiny delights, the brand has (literally) created a shrunken London terrace in Shoreditch this April, giving Mini Moons their very own tiny mochi parlour with an itsy-bitsy adjoining apartment upstairs.

Created in collaboration with renowned viral miniature creators at The Tiny Art Show, visitors can peek inside and explore a fully interactive miniature world designed to reflect the perfectly pop-in-your-mouth size of Mini Moons.

Curious onlookers can step up to a tiny storefront brimming with miniature details, designed for big reactions.

The door, windows, and even furniture have been perfectly scaled down, creating a whimsical space that invites visitors to explore. Downstairs, the mochi parlour lets visitors reach in and sample all three Mini Moons flavours: Mango & Passionfruit, Salted Caramel, and Malted Chocolate. For a keepsake, visitors can snap an instant Polaroid of themselves enjoying the Littlest Mochi world!

Upstairs, a cosy miniature apartment continues the playful experience. Every corner is packed with charming details: a shrunken London terrace, minute furniture, tiny windows, and street-level charm that make it feel as if you’ve truly stepped into a dreamlike, pint-sized world. From itty-bitty books to the unique, delicate décor, the apartment invites visitors to linger, discover, and immerse themselves in a dreamlike, tiny world.

Where: 133 -135 Bethnal Green Road, London E2 7DG
When: Friday 17th - Sunday 19th April
Time: 11am - 7pm

Across the weekend, fans can try all three Mini Moons flavours. Each gluten-free portion (4 Mini Moons) contains just 88 calories, with a smooth cheesecake filling wrapped in the brand’s signature soft and chewy mochi dough.