'The Hardest Fight': Raising awareness for those who lose their lives to suicide
‘The Hardest Fight’ in support of CALM (Campaign Against Living Miserably)
Olympic Gold medallist, Luke Campbell, is set to make a sensational return to the ring, by competing in an unprecedented 18 round boxing contest on Monday 10th May.
Billed as ‘The Hardest Fight’ and in support of CALM (Campaign Against Living Miserably) in conjunction with Catchweight Communications, the event will see Luke take on 18 different opponents from the world of sport and entertainment to raise awareness for the 18 people who tragically lose their lives to suicide each day in the UK.
Coinciding with Mental Health Awareness Week (10-16 May), the 3 minutes rounds will see Luke shadow boxing on Instagram Live against a different opponent each time and raise money for what is the hardest fight in many people’s lives - mental health.
Luke Campbell – “I’ve had some hard fights in boxing but none of these are as hard as the fight I know so many people are going through every day due to mental health. That’s why I’m so pleased to be partnering with CALM for ‘The Hardest Fight’ and use my return to the ring to hopefully raise much needed awareness to such an important issue. I’m back in training already to prepare for my 18 different opponents and look forward to showing those suffering that we’re in their corner.”
Here are just some of the names confirmed for the event, with more to be announced over the coming weeks:
Hollywood actor, Michael Pena
BAFTA winning comedian, Tom Davis
Broadcasting legend, Gabby Logan
Michelin chef, Tom Sellers
Poet, Hussain Manawer
Celebs Go Dating, Tom Zanetti
Love Island star, Josh Denzel
Youtuber, Tayler Holder
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.
Published on: