McDonald's merges high and low brow for Valentine's Day

Posh and peasant collide

An item's status as 'posh' or, for that matter, peasant' is often more subjective than many realise.

Caviar, for example, was once considered cheap and consumed by labourers and fishermen, or even given away for free in bars.

This little nugget of information may or may not have been known by McDonald's when it embarked on its latest campaign.

The blurb reads: "To be known is to be loved, and we know our fans love pairing our crispy Chicken McNuggets with their favourite caviar. Inspired by this perfect match, we're dropping our first-ever McNugget Caviar kits featuring premium Baerii Sturgeon caviar on Feb 10, exclusively available online. After all, nothing says 'ILY' quite like a limited drop from McDonald's just in time for your Valentine's Day plans.

"Oh, and the best part? It's on us."

The brand teamed up with Paramount Caviar to offer a premium product... free of charge. (You see how we've come full circle?).

Each kit included everything you might need for an upscale yet effortless celebration: a 1oz tin of McNugget Caviar, $25 Arch Card for plenty of Chicken McNuggets, plus crème fraiche and a Mother of Pearl caviar spoon to top it all off.

I'm actually kind of tempted now.