MSL UK launches an accelerator programme for creatives from underrepresented and low-income backgrounds

MSL UK launches an accelerator programme for creatives from underrepresented and low-income backgrounds

The six-month programme will help young talent build their portfolio by working on MSL’s existing clients including Rimmel, PUMA and Disney+.

MSL say at the end of the scheme there is the possibility of a job offer.

As part of a continued effort to break down entry barriers into the industry, and tackle diversity, MSL UK is calling all aspiring junior creatives who are looking to kick-start their professional lives.

For too long, the PR industry has been closed to junior talent without the traditional degrees, qualifications or experience. This new initiative will help break down those barriers to create a new ‘creative collective.’

The programme is formed with one single objective; accelerating careers.

In partnership with Supa Network, a 5,000-strong community of talented creatives from underrepresented and low-income backgrounds, this new programme will provide applicants from these same backgrounds, access to work for one of the biggest global networks and their premium client roster. 

Open to 18-27 year old’s with no degree, qualifications or experience, this six-month programme will provide a stepping stone and opportunity for new, raw talent.

All applicants will come away with experience handling live briefs from leading brands, including PUMA, Disney+ and Rimmel London, as well as a broader network of contacts, direct access into the industry and the potential of a full-time role at MSL.

The ‘creative collective’ will also receive £1,000, bespoke MSL and Supa training, creative coaching, access to clients and a final major project set in collaboration with a charity.

According to MSL, the programme complements their existing diversity and inclusion strategy called Embrace-Change, which led to 66% of MSL UK hires in 2020 coming from diverse backgrounds.

Jo Grierson, MSL UK managing director, said: “We have a simple ambition at MSL to create a home for diverse, fresh talent. We want everyone to feel at home, feel like they belong and that they can thrive. Everyone who works with us should have a career-defining experience and, while on the ride, make some life-long friends.”

Bejay Mulenga, Supa Network, managing director, said: “We continue to work extremely closely with communities of young people across the UK. Our work, as well as official research, shows that the largest group affected by unemployment in the UK are individuals within the 16-24 age group, which has been massively exacerbated as a result of the pandemic. As we continue to rebuild and work with these talented people, we feel that it is even more important to increase the talent programmes available to ensure that organisations are working with the brightest and the best. We are confident that we can offer some life-changing opportunities via our partnership with MSL”.

To find out more about the programme and where to apply, head to

Applications are open from 1st July until July 12th.

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