The Big Bright Feelings books focus on different emotions or feelings a child might face. The animation created by Flow brings Tom’s book illustrations to life, using all his characters to help promote the series and the up-and-coming launch of the fifth instalment.
This is the second time Flow has worked with Tom, having teamed up with him and Children in Need on GoodBye Rainclouds, a short film for children last year.
Flow’s creative director, Karl Doran, said, “This project has meant collaborating very closely to make sure every little detail was accurate and matched the books. The illustrations were originally drawn by Tom for print, which means they have lots and lots of details, pattern and textures – so it took quite a long time to redraw lots of the artwork, getting the right poses and movement for the characters and ensuring it looked perfect.
“We love working with Tom, because he is super-talented: he writes, illustrates and also usually animates and does voiceovers, so he knows exactly what he wants – but he completely trusts us.”
“We loved working with the Flow Creative team,” adds Mattea Barnes from Bloomsbury. “We were really impressed with the work they delivered for Children in Need with Tom last year, so we were very confident that they would deliver for us in this project – and they have.”
The film is being used as part of Bloomsbury’s marketing campaign for the series, with the latest book, Tilda Tries Again, now available to buy.
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.