Stunt Watch: Newds, chicken wine, silent ’Spoons and an enormous bag

I am new to the world of Stunt Watch.

So I thought that the most obvious way to make an impression was to include an OnlyFans-adjacent campaign to kick things off.

It seemed the obvious first impression I wanted to make.

Headline Newds gets its kit off for the climate

In-house team: Yellow Dot Studios

Remember Margot Robbie explaining mortgage-backed securities in the bath in The Big Short? Well, this is basically the same trick taken to a new level of undress.

Web series Headline Newds is fronted by Megan Prescott and Bree Essrig. It is created by Adam McKay’s Yellow Dot Studios, which made The Big Short – there’s your connection. It comprises eight innuendo-heavy films starring OnlyFans creators, who have taken to the platform to explain climate change to engage an audience of (one assumes) horny men.

The first, The Sun is Daddy, sees Prescott stripping while explaining solar energy. Other episode titles (for those who may be interested) include Spank Banks and Oil Kink.

Let’s face it, climate communications has the problem that a significant proportion of the population would rather eat their own arm than watch another worthy explainer about global warming. However, with luck, Too Hot, Too Wet will get a few more people to pay a little more attention to the issue.

KFC finds the right wine to pair with chicken

In-house team: KFC UK
Agency: Here Be Dragons

It’s the idea that was staring everyone in the face, and KFC got round to making it real.

La Vieille Ferme, as I am sure most readers will be aware, is affectionately known as “Chicken Wine”. Assumedly, because people think saying French wine names is too much hard work (and because of the rooster featured on its label). KFC, meanwhile, has chicken.

That’s why they are opening a wine bar together.

Named Coq au Vin (nice touch), the Shoreditch (of course) pop-up will run over the upcoming Bank Holiday. Apparently, for £15 you get a 90-minute tasting session involving fried chicken, red, white and rosé wines – and, one assumes, an opportunity to bore on about which vintage goes best with Supercharger sauce.

Credit: KFC

Wetherspoons declares war on the speakerphone

In-house team: Wetherspoons

News this week is that Wetherspoons has banned customers from playing music, watching videos or taking calls through their phone loudspeakers in its pubs. Instead, it is asking people to use headphones or put their devices on silent.

The policy applies across its 792 pubs, and follows complaints about customers inflicting their personal entertainment choices on everyone else.

Without sounding curmudgeonly, there are few modern social behaviours more inexplicable than deciding that everyone else on a train, in a café or sitting quietly with a pint would benefit from hearing the TikTok you’re watching. This includes sharing a barely audible two-minute sample of your music taste. Last year, a YouGov poll found that 62% of people supported fines for people playing music or videos out loud on public transport.

So, Wetherspoons hasn’t manufactured an issue here, but rather it has cunningly planted its flag firmly on the side of the fence most (in my opinion) right-minded people are already standing on.

Lululemon has made a very big bag

News has reached me that lululemon launched the Big-Ass Bag (actual name).

By all accounts, it holds 80 litres, measures 83cm high, and costs £228. It is also sufficiently large that lululemon includes a bag within, in which to store the enormous bag.

It is so ludicrously capacious, that TikTokkers have been climbing inside the bag to demonstrate its enormity. One correspondent complained that she could only fit two of her four children within her bag. Elsewhere, it has been compared to a studio apartment that one could pop on Airbnb, while another reviewer claimed to have returned from a European backpacking trip with the Eiffel Tower and Colosseum inside it.

The wonderful thing is that the bag itself is the content. They haven’t invented a “Big-Ass Challenge” (no, I am not sure what that is either, maybe something OnlyFans-related), or made an even bigger version of it in Potters field. Rather, lulu made an object sufficiently ridiculous that people just want to film it, climb inside it and generally make jokes about it.

Irritatingly for anyone hoping this was merely some sort of marketing gag, people are also actually buying the thing. It sold out quickly in US stores, and UK stock has apparently been running low. Get yours while you can, people.

@kaykay.jo Plz if you have this comment a pic with what we are filling it with #lululemon #big #bag #funny #product ♬ Mood Dára - Naiara Costa Da Silva

First published on PRmoment.com.