PR Stunt Watch: hot dogs, actual dogs, and is killer AI actually killer PR?
Creative Corner: Duolingo's Phonetic Collection, Mastercard's Payeux Tapestry and IKEA's Swedish Test
How M&S turned "love that" into a brand asset
Dementia 'sadvertising' is swapped for radical optimism in new Alzheimer's Research UK campaign
Sprite plays it cool with jewellery made entirely of ice
The Sprite Icy Drop range includes rings, necklaces, and bracelets, sculpted entirely from ice and designed to melt. Collaborating with some of the coolest names on the scene, including musical artist F3miii, creative Abeeb Yusuf, and creator Matthew
Hovis throwback captures the brand’s bread and butter
Hovis has relaunched its ‘Strength Baked In’ platform, with ‘ghost signs’ at the heart of the campaign. But what does nostalgia mean today?, asks SHOOK’s Gemma Moroney
Snickers' amusing AI-sceptical campaign adds to the conversation
RAYE brings "Joy" to the streets of London with Lime
The Broken Britain billboard returns, but this time offering hope for the future
