Say what? Why brands are playing with pronunciation
Guide Dogs turns 20-week ultrasound scans into tactile sonograms for parents with sight loss
PR Stunt Watch: hot dogs, actual dogs, and is killer AI actually killer PR?
Creative Corner: Duolingo's Phonetic Collection, Mastercard's Payeux Tapestry and IKEA's Swedish Test
How M&S turned "love that" into a brand asset
In a week where Guinness embraced the word “lovely”, M&S has revisited the quiet joy of someone uttering “love that” to compliment your latest garment purchase
Dementia 'sadvertising' is swapped for radical optimism in new Alzheimer's Research UK campaign
The campaign radically shifts the narrative around Alzheimer’s from helplessness to urgent, tangible optimism
