Roy Keane and Sky Bet show that nothing should get in the way of the beautiful game

Roy Keane and Sky Bet show that nothing should get in the way of the beautiful game

Roy Keane is one of several sports stars to feature in the latest campaign from Sky Betting & Gaming, aimed at highlighting Sky Bet’s app.

Created by Who Wot Why, the sixty-second spot shows Roy Keane dealing with a host of obstacles on his way to a football match.

But former Manchester United player Roy is determined that nothing should get in the way of enjoying the match. In the ad he gives a selfie seeker short shrift in homage to Peter Crouch’s famous and hilarious gallery which is dedicated to people’s experiences when asking Roy Keane for a selfie. Roy then dodges a half and half scarf seller, another subject that gets Roy hot under the collar. And he cuts short Sky Sports presenter Laura Woods who is trying to commandeer him for an interview. Jeff Stelling is also dealt with in typical Roy fashion when he finds himself in front of Roy at the turnstile. Roy is then stopped by a waitress who cheekily offers him a prawn sandwich in homage to Roy’s famous tirade at corporate box fans at Manchester United who he dubbed ‘the prawn sandwich brigade’.

As Roy gets to his seat as the ref blows the whistle for the start of the game, his view is blocked by none other than co-presenter and friendly nemesis Micah Richards, with the former football player standing in front of Roy.

The film ends by saying, “for an experience that doesn’t get in the way, choose the UK’s No1 betting app, built for ease”. The campaign is also running across radio, digital and OOH.

Ross Sewley, head of brand at Sky Bet said: “No face paint or football flags in sight. We wanted to demonstrate the scale of the UK’s No.1 betting app by showing off the beautiful game as realistically and authentically as possible”.

Ben Walker, Who Wot Why co-founder said: “Nothing should get in the way of enjoying sport and we welcome the addition of Roy Keane to the stable to tell that story.”

Ben continues, “Roy Keane is an absolute legend and we’re chuffed to be working with him. Nothing should get in the way of enjoying sport and I’m certainly not going to argue with him on that.”

Audio visual content was shot by Jim Gilchrist at Outsider.

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