Three films show that Canal+ says it better than N******
The Guardian uses a butterfly to powerful effect in its TV ad ‘Change is possible. Hope is power’
Why Pornhub’s ‘cleaner beaches’ campaign sees it accused of woke washing
How this fun Channel 4 film highlights how us Brits love to complain
Radiohead’s Thom Yorke hits all the right notes with his mysterious ANIMA campaign
The balance of art and marketing is tough to get right, but Thom Yorke nails it with an evocative dystopian teaser
The latest Clif Bar film illustrates how to make corporate purpose films work by being real
An analysis of what works, and what doesn’t, when making corporate purpose films