Greggs becomes an unlikely patron of handmade crafts as it unveils 'Ta-Pastry'
Apple employs unusually on-the-nose humour in privacy ad
Paddy Power’s mines US-UK cultural differences in ambitious ad
Ikea’s quest to find the sunniest spot in Sweden is perfectly on brand
Burberry’s World Cup-timed campaign is a bold brand reframing
Reimagining England for the modern era is a delicate balancing act, but somehow Burberry has done it again in ‘A Good Sport’
PR Stunt Watch goes football mad
This week, Pitch's Kim Allain is a fan of KFC swapping out the Colonel, Ben White catching a burger, Brazil's blessing, Irn Bru's Tartan Army anthem and an unexpected transfer window winner
Protect your bucket: KFC & Uncommon Stockholm go primal in new launch of Bucket for One
Wingstop’s cinematic Vinnie Jones spot continues its community appeal
Wayne Rooney recites Shakespeare in Palace Skateboards x Nike’s ‘England’ campaign
