Sony Interactive Entertainment debuts “The Shot Caller”

Sony Interactive Entertainment debuts “The Shot Caller”

Sony Interactive Entertainment, in collaboration with global basketball video game NBA 2K23, takes fans from a suburban driveway to the centre of a roaring NBA arena in its latest PlayStation 5 campaign, ‘The Shot Caller’.

Created with adam&eveNYC, ‘The Shot Caller’ gives viewers the chance to feel like they are in an electrifying, high-octane NBA game, simulating the immersive feeling of playing on the PS5 console.

The 60-second film, directed by Terence Neale and produced by Park Pictures, introduces viewers to the central character, Willie Martinez. While playing on his driveway, this basketball fan imagines he’s in the last seconds of a real NBA game. Just as he starts narrating his plays, his words come to life before his eyes, transforming the world around him.

A shot clock bursts through the roof of his house, court lines crackle onto his driveway and an epic jumbotron lights up his back garden. With all of that and a little help from Mavericks point guard Luka Dončič, Willie Martinez experiences NBA 2K23 like never before on PS5.

Right in the final moments, Martinez shoots and sinks the game-winning buzzer beater. Viewers are then taken from the stadium through a television into Willie Martinez'sbedroom, revealing that he has been playing NBA 2K23 on his PlayStation 5 console the whole time.

The film ends with an energetic NBA 2K23 gameplay with the message: ‘Feel the energy on PS5, Feel the contact on PS5, Feel the moment on PS5’.

The film runs across television, digital and social channels in the USA, UK, Canada, Spain, France, Germany, Australia, New Zealand, China, and South Korea as part of a global campaign.


Client Sony Interactive Entertainment
SVP, Head of Global Marketing Eric Lempel
VP, Global Marketing Isabelle Tomatis
VP, Global Partner Mktg, Analytics & Monetizations Shelby Cox
Global Brand Marketing Director Adam Grant
Senior Manager, Brand and Platform Marketing Dianne Segovia
Brand Manager, Global Brand and Platform Marketing Melanie Kwan
Group Manager, Global Partner Marketing Strategy & Planning Josh Viloria
Team Lead, Global Partner Marketing Alexander Terry
Partner Marketing Manager Glenn Stotz
Senior Partnerships Brand Manager Alexa Parker
Partner Marketing Group Manager Melissa Fricke
Senior Manager, Global Sponsorships James Oliver
Sr. Manager, Partner Marketing Jose Sa
Senior Lead Creative Agency and Localization Mgmt Renee Holt
Client 2K Publishing
Chief Marketing Officer Melissa Bell
VP, Head of Global Marketing Alfie Brody
VP, Global Creative Marketing & Design Services Sami Thessman
Senior Director, Global Marketing Sophia Formoso
Senior Director, Global Communications Leah Barash
Director, Global Marketing Strategy Benji Han
Brand Managers, Global Marketing Strategy Joshua Lander
Director, Creative Marketing Production Kate Mazzeo
Sr. Manager, First Party Marketing Andrew Walenga
Manager, First Party Marketing Jenna White
Global Marketing Producer Jon Wilson
Agency adam&eve nyc
Chief Creative Officer Richard Brim
Executive Creative Director Daniel Bonder
Executive Creative Director David Brown
Creative Director Joel Francke
Creative Director Frederick Nduna
Art Director Willow Ennen
Copywriter Gabe Santana
Chief Executive Officer Mat Goff
Managing Director James Rowe
Head of Production Abbie Noon
Executive Producer Adrienne Darnell
Senior Producer Jonny Weiss
Account Director Andy Chang
Account Executive Kenan Moos
Head of Business Affairs Matt Frida
Head of Project Management Kimmy Harvey
Senior Project Manager Rikki Greenspan
Production Company Park Pictures
Director Terence Neal
Executive Producer Jackie Kelman-Bisbee
Executive Producer Justin Pollock
Producer Rozanne Roca-Grey
Head of Production Chelsea Schwiering
Director of Photography Todd Martin
Editorial Cabin
Managing Partner Maggie Meade
EP Adam Becht
Editor Sam Ostrove
Cutting Assistant Talia Pasqua
Producer Katy Lester
Finishing + Color Blacksmith
VFX Supervisor Iwan Zwarts
Lead Compositor Thomas Panayiotou
CG Lead Tuna Unalan
Executive Producer Charlotte Arnold
Head of Production Perry Tate
Producer Ashley Goodwin
Production Coordinator Joey Witten
Compositors Jake Slutsky
Eric Concepcion
Eric Sibley
Robert Bruce
Remedy Hyun
CG Team Justin Diamond
Shihan Barbee
Eddy Estevez
Eric Schnell
Nick Owoyem
Jackie Liao
Cathy Phan
Kushal Das
Rik Walia
Paul Wei
Colorist Mikey Pehanich
Color Assistant Sam Howells
Color Producer Adam Vevang
Sound Design & Mix Sonic Union
Sound Designer Rob Ballingall
Mix Engineer & Sound Designer Owen Shearer
Producer Gina Petrarca
Head of Production Pat Sullivan
Music The Hogan
Music Supervisor Sean Hogan
Composer Jordan Crisp

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