The Creative Moment Awards 2020 Finalists

The Creative Moment Awards 2020 Finalists

Here are all the finalists for the Creative Moment Awards 2020!

Thank you to our sponsors markettiers and Censuswide for all their support, including our headline sponsor Opinium Research.

Thank you to our exceptional judges for their time and for sharing their views.

And, of course, huge thanks to all those that entered.

Congratulations to all the finalists below.

Financial Services Campaign of the Year

Sponsored by 

Edelman - HSBC, Sounds of Home
Frank & Atom Bank - Peeling back the facade on banking
M&C Saatchi - Invesco, Times Change
Teamspirit & Foresters Friendly Society - #SmallSavers
Teamspirit and Fidelity International - No Such Thing as Average
The Romans & Santander - The Invisible Look
Third City & Bupa - Check Your Tackle

FMCG Campaign of the Year

Sponsored by 

Brazen - Brazen Says ‘Rug You’ for Dr Beckmann
Grayling & Country Life - Taste The Freedom, Taste Country Life
Quiet Storm & Young's Seafood - Masters of Fish
The Romans & Ella's Kitchen - The Munchy Trunks
The Romans & Method - Drag Cleans

Stunt of the Year

Sponsored by

Hope&Glory & SKY Arts - Everyone Together
Hope&Glory & Airbnb - The Spice Bus, Only on Airbnb
Mc&T Ltd & giffgaff - Black Friday Pop-Up
PrettyGreen Things, Snapchat & Bank of England - The world’s most widely distributed artwork
PrettyGreen Things – Three’s 5G multi-sensory fashion show
The Romans & Badoo - Thanks For Wanking
Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map

Automotive Campaign of the Year

Sponsored by 

There is no shortlist for this category. The winner will be announced on 12 November on Twitter from 1pm.

Food & Drink Campaign of the Year

Sponsored by 

Cirkle & Birds Eye - Potato Waffles 'Toastably' Versatile
Cow PR & The Kraken Rum - Krakenory
Mc&T & Beavertown Brewery - Art of the Queue
Quiet Storm & Young's Seafood - Masters of Fish
Smarts & Diageo World Class - Taste of the Future
Spider Ltd & Peperami - Peperami Made Me Do It
Stir PR & BLOSSOM HILL - FRIENDSHIP FRIDAYS
The Romans & Ella's Kitchen - The Munchy Trunks

Charity Campaign of the Year

Sponsored by 

Alfred & World Animal Protection UK - #TheREALCheekyNandos
Boldspace & The Healthcare Workers’ Foundation - 72 Ways to Thank the NHS
Cow PR & The Institute of Cancer Research - Taking a Stanza
Engine Mischief & National Trust - Losing Nature's Language
Kindred & The Internet Watch Foundation (IWF) in partnership with the Marie Collins Foundation (MCF) - The Dark Side of the Selfie
The Romans & Method - Drag Cleans
The Romans & Twitter - The Vagina Emoji

Public Sector Campaign of the Year

Sponsored by 

Freshfield PR Ltd and Lancashire County Council - #AskForHelp
One Green Bean & Visit Jersey - Jersey Cows in Christmas Jumpers
Westco Communications & Westminster City Council - Reopening Westminster

Health & Wellness Campaign of the Year

Sponsored by 

Brands2Life & BBI Healthcare Balance Activ - Maybe It's Not Thrush
Cow PR & The Institute of Cancer Research - Taking a Stanza
Edelman & Takeda in partnership with Virgin Pulse - VP Global Challenge
Gerard Kelly & Partners, BPP - Mind Over Matters
Spider Ltd & Modibodi - Modibodi for Everybodi
The Romans & Twitter - The Vagina Emoji
Third City & Bupa - Check Your Tackle
Third City & Zava - Going Cold Turkey on Porn

Branded Content Campaign of the Year

Sponsored by 

Manifest & Logitech G - Game Changers Podcast
The Romans & Badoo - The Truth Flirts
Umpf & Belling - Creating Lockdown Superheroes

Press/Outdoor Campaign of the Year

Sponsored by 

Engine Mischief & Seven Dials - Rhodes on the Roads
Frank & Atom Bank - Peeling back the facade on banking
Grayling & Country Life - Taste The Freedom, Taste Country Life
M&C Saatchi & Fragrance Foundation - Fragrance Lasts
M&C Saatchi & Invesco - Times Change
Manifest & Brewgooder - #OneOnUs
Mc&T & NHS Charities Together - Clap Counter
The Romans & Badoo - Thanks For Wanking

Provocative Campaign of the Year

Sponsored by 

Alfred & World Animal Protection UK - #TheREALCheekyNandos
Hope&Glory & SKY Arts - Everyone Together
LNER - Celebrating International Women’s Day in Rail
Mc&T & giffgaff - Black Friday Pop-Up
PrettyGreen Things & Hopster - "Is TV Making Your Child Prejudiced?"
The Romans & Badoo - Thanks For Wanking
The Romans & Twitter -The Vagina Emoji
Third City & Zava - Going Cold Turkey on Porn

Social Influencer Campaign of the Year

Sponsored by

Brands2Life & LinkedIn - LinkedIn Changemakers by Brands2Life
Edelman & Novo Nordisk - It's More Than Height, It's Health!
Hope&Glory & Sony - The Sony Alpha Universe
Manifest London & Samsung KX - The Co-Lab series at Samsung KX
OneFifty Consultancy & Toby Carvery - 'Toby Takeaway Day'
Sunny Side Up & Berry People - The (King &) Queen of Lockdown Fitness
The Romans & Santander - The Invisible Look

Sport & Sponsorship Campaign of the Year

Sponsored by 

There is no shortlist for this category. The winner will be announced on 12 November on Twitter from 1pm.

Technology Campaign of the Year

Sponsored by 

Assembly (Edelman) & Microsoft - The XBox EMEA Holiday Puzzle
Hope&Glory & Sony - The Sony Alpha Universe
Manifest London & Horizn Studios - Future Horizn - the world’s first space luggage
PrettyGreen Things - Three’s 5G multi-sensory fashion show
PrettyGreen Things & Hopster - Is TV Making Your Child Prejudiced?
PrettyGreen Things, Snapchat & Bank of England - The world’s most widely distributed artwork
Third City & Zava - Going Cold Turkey on Porn

B2B Campaign of the Year

Sponsored by 

Brands2Life & Qlik - The Data Literacy Project
M&C Saatchi & Invesco - Times Change
OneFifty Consultancy & British Business Bank - 'Don't Grow It Alone'
Speed & BRITA - Life Is Better Filtered

Best Campaign of the Year Supporting Diversity & Inclusion 

Sponsored by 

There is no shortlist for this category. The judges felt that although there were worthy entries with great merit, the campaigns needed to go further in order to be awarded in this category.

"The work entered in this category was congratulated on many levels, but it could have gone further. The judges felt that for a category as important as this, we need to celebrate truly ambitious work that showcases the ability of creativity to breakdown boundaries and stimulate change." 

Ben Smith, chair of judges, Creative Moment Awards.
(Please note, as the chair Ben does not have a vote, or take part in the judging decision he is there the ensure a fair process and impartiality.)

"As an industry, we all made commitments to do more to encourage diversity within our businesses as well as for our clients specifically this year. I believe that if we chose a campaign having not truly believed that it went as far as it could to create change – our choice would have been performative and a disservice to our industry. We must hold ourselves accountable for making sure that change happens and that campaigns dubbed transformative and diverse are hitting social metrics of change for the long term and not just satisfying the immediate business ones."

Kim Allain, creative, MSL Group, Creative Moment Awards judge.

"To create a campaign around diversity and inclusion is never easy. However, while the campaigns in the category all felt strong, we felt that they did not as go as far or wide enough to incite real change. By not awarding a winner in this category, we hope to empower other brands and agencies to rise up and really create campaigns that go the distance, not just for the awards but for the betterment of our community."

Naresh Subhash, art director, Oliver Agency, Creative Moment Awards judge.

Earned Media Campaign of the Year

Sponsored by 

Cirkle & Birds Eye - Potato Waffles 'Toastably' Versatile
Cow PR & The Institute of Cancer Research - Taking a Stanza
Hope&Glory & Airbnb - The Spice Bus, Only on Airbnb
Hope&Glory & IKEA - Meatballs at Home
Hope&Glory & SKY Arts - Everyone Together
Mc&T & giffgaff - Black Friday Pop-Up
PrettyGreen Things, Snapchat & Bank of England - The world’s most widely distributed artwork
The Romans & Method - Drag Cleans

Best Use of Copywriting in a Campaign

Sponsored by 

M&C Saatchi & Fragrance Foundation - Fragrance Lasts
The Romans & Badoo - Thanks For Wanking
The Romans & Ella's Kitchen - The Munchy Trunks

Best Purpose Campaign of the Year Including Sustainability

Sponsored by 

Alfred & World Animal Protection UK - #TheREALCheekyNandos
AMVBBDO/Essity - Bodyform/Libresse: #wombstories
Engine Mischief & EON - Lungs
Manifest & Brewgooder - #OneOnUs
PrettyGreen Things & Hopster - Is TV Making Your Child Prejudiced?
The Romans & Method - Drag Cleans
The Romans & OVO Energy - Think Before You Thank

Best Campaign of the Year using Humour

Sponsored by 

One Green Bean & Visit Jersey - Jersey Cows in Christmas Jumpers
Smoking Gun & North West Ambulance Service - Once Upon A Call
The Romans & Twitter - The CALM Comedy Club
Third City & Zava - Going Cold Turkey on Porn

Digital / Mobile Campaign of the Year

Sponsored by 

Edelman & Sinch - Text For Humanity
Frank & Burger King UK - Tiny Tinie Performs Whoppa on a Whopper for Burger King UK
Hope&Glory for Sony - The Sony Alpha Universe
Smarts & Diageo Bar Academy - Connecting The Community: Global Bartenders in Lockdown
The Romans & OVO Energy - Think Before You Thank

Experiential Campaign of the Year

Sponsored by 

Engine Mischief & EON - Lungs
Fever PR and The Flower Council of Holland - The UK's First Houseplant Hotel Suites
Hope&Glory & Airbnb - The Spice Bus, Only on Airbnb
PrettyGreen Things & The Producers - Lego Savoy
The Romans & Method - Drag Cleans

Best Creative Campaign During the Coronavirus Crisis

Sponsored by 

Cow PR & The Kraken Rum - Krakenory
Frank & Burger King UK - Tiny Tinie Performs Whoppa on a Whopper for Burger King UK
Hope&Glory & SKY Arts - Everyone Together
Hope&Glory for IKEA - Meatballs at Home
M&C Saatchi Talk - Promote Iceland - Let It Out
The Romans & Badoo - Thanks For Wanking
Tin Man Communications & Tonies - In This Together
Tin Man Communications & Virgin Media - Virtual V Festival

Earned Media Agency of the Year

Sponsored by Opinium

Engine Mischief
The Romans
Tin Man Communications

Integrated Agency of the Year

Sponsored by Opinium

Manifest - Kicking the sh*t out of the opportunity to be remarkable
Smarts
The Romans
Umpf - Integrated communications, with a bit more Umpf.

Creative Agency of the Year - Small (under £1m fee income)

Sponsored by Opinium

Mc&T Ltd
mud orange
Umpf - Creative communications, with a bit more Umpf.

Creative Agency of the Year - Medium (£1-5m fee income)

Sponsored by 

Manifest - Kicking the sh*t out of the opportunity to be remarkable
The Romans
Third City
Tin Man Communications

Creative Agency of the Year - Large (Over 5m fee income)

Sponsored by 

There is no shortlist for this category. The winner will be announced on 12 November on Twitter from 1pm.

GRAND PRIX

Sponsored by 

Winner to be announced on Thursday 12th November!

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