The year is 2022.
However, Israeli law forbids women from divorcing without their husbands' permission.
This has been going on for over 60 years and no one is trying to change it. As a result of this law, women in Israel are practically held captive by their husbands—they can't remarry, have an intimate relationship with another man, and if they have children, they will be considered bastards.
To encourage people to rethink this law, the ‘Ohr Torah Stone NGO’ published an outdoor and print campaign ahead of International Women's Day, highlighting how absurd it is to not be able to end something that you wish to end. Because we believe that the decision to end things should be made by the person who wishes to do so.
Client: Ohr Torah Stone NGO (YadLaisha)
Agency: Havas Tel Aviv
Copywriter: Gefen Fertig
Executive Creative Director: Daniel Bnaya
Chief Creative Officer & Co-CEO: Ben Sever
Co-CEO: Or Gleicher
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