'The Unboxing': A seamless short film featuring Volvo's smallest SUV with the smallest carbon footprint yet
!['The Unboxing': A seamless short film featuring Volvo's smallest SUV with the smallest carbon footprint yet](/imager/features/the-unboxing-a-seamless-short-film-featuring-volvos-smallest-suv-with-the-smallest-carbon-footprint-yet/448931/Lead_66bbdf7ed4f61d71755be29800c98e6e.png)
Volvo Cars has launched its new, small, fully electric SUV designed to have the smallest carbon footprint of any Volvo to date.
Teaming up with agency AKQA, production partner Mill+ and directed by Joshua Vii, Volvo has rolled out this hero film - powered by a “Small is Mighty” philosophy - in which Volvo Cars CEO Jim Rowan introduces the new SUV in a play on “unboxing” videos.
Beginning with Jim Rowan wheeling a tiny box into a beautiful white studio space, he places it on a table and lifts up the lid to reveal a pint-size version of the EX30.
As the film continues mini, regular and giant Jim Rowan playfully highlight the key features of the EX30 in equally proportioned models of the car.
![Volvo Box](/imager/features/the-unboxing-a-seamless-short-film-featuring-volvos-smallest-suv-with-the-smallest-carbon-footprint-yet/448942/Volvo-Box_73bd651ee5004c2171ca5dc27e609d87.png)
![Box](/imager/features/the-unboxing-a-seamless-short-film-featuring-volvos-smallest-suv-with-the-smallest-carbon-footprint-yet/448935/Box_73bd651ee5004c2171ca5dc27e609d87.png)
![Unboxing](/imager/features/the-unboxing-a-seamless-short-film-featuring-volvos-smallest-suv-with-the-smallest-carbon-footprint-yet/448939/Unboxing_73bd651ee5004c2171ca5dc27e609d87.png)
![Man and car](/imager/features/the-unboxing-a-seamless-short-film-featuring-volvos-smallest-suv-with-the-smallest-carbon-footprint-yet/448936/Man-and-car_73bd651ee5004c2171ca5dc27e609d87.png)
![Bonsai 2](/imager/features/the-unboxing-a-seamless-short-film-featuring-volvos-smallest-suv-with-the-smallest-carbon-footprint-yet/448955/Bonsai-2_73bd651ee5004c2171ca5dc27e609d87.png)
![Car hand 2](/imager/features/the-unboxing-a-seamless-short-film-featuring-volvos-smallest-suv-with-the-smallest-carbon-footprint-yet/448960/Car-hand-2_73bd651ee5004c2171ca5dc27e609d87.png)
![Hammock](/imager/features/the-unboxing-a-seamless-short-film-featuring-volvos-smallest-suv-with-the-smallest-carbon-footprint-yet/448961/Hammock_73bd651ee5004c2171ca5dc27e609d87.png)
![Mini car](/imager/features/the-unboxing-a-seamless-short-film-featuring-volvos-smallest-suv-with-the-smallest-carbon-footprint-yet/448970/Mini-car_73bd651ee5004c2171ca5dc27e609d87.png)
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