Volvo Cars has launched its new, small, fully electric SUV designed to have the smallest carbon footprint of any Volvo to date.
Teaming up with agency AKQA, production partner Mill+ and directed by Joshua Stocker, Volvo has rolled out this hero film - powered by a “Small is Mighty” philosophy - in which Volvo Cars CEO Jim Rowan introduces the new SUV in a play on “unboxing” videos.
Beginning with Jim Rowan wheeling a tiny box into a beautiful white studio space, he places it on a table and lifts up the lid to reveal a pint-size version of the EX30.
As the film continues mini, regular and giant Jim Rowan playfully highlight the key features of the EX30 in equally proportioned models of the car.
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