'This is family' celebrates Arsenal's diverse community and togetherness
A campaign by Iris
‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse.
Lockdown production
The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukata Saka alongside his own real 'family.' Arsenal legends Kanu and Berhkap also support the message with cameo’s.
The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown.
Credits
Lead strategic and creative agency – Iris
Creative Directors – Henry Scotland, Rachid Ahouiyek
Creative Team – Charlie Parker, Jonny Marsh
Strategist – Ben Milligan
Senior Account Director – Theo Jenkins
Senior Account Executive – Dyfed Thomas
Agency Producers – Nadia Black, Catharine Griffiths
Design Director – David Missen
Midweight Designer – Will Timney
Production Company – Object & Animal
Director – Karim Huu Do
Edition House – Trim
Editor – Elise Butt
Post Production – ETC (Flame Op – Iain Murray)
Audio post-production – 750 (Sound Engineer – Ben Gulvin)
Sound – Soundtree
Song – Luis Almau
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