Fake Richard Mille
Of all the particular political along with fiscal fluctuations in the region, Mexico could be the fake richard mille strongest marketplace for people. I think it is perfect for the majority of brand names, nevertheless for A. Lange & Sohne how's that for true. Someplace sunny and warm industry furthermore will nicely yet it's in season, coming from 12 until finally Apr. Mexico will effectively throughout every season as well as carries to be able to people. It's a very adult marketplace when it comes to fine watchmaking. A lot of the world's most critical inexpensive bogus watch collectors are usually Philippine i have heard that this planet's biggest collectors' associated with minute repeaters can be Asian. Someone previously inquired about for any Zeitwerk Minute Repeater just for this individual.
This is not just an ad revamp, this is an M&S ad revamp | Creative Moment

This is not just an ad revamp, this is an M&S ad revamp

Our Score:

This is not just an ad revamp, this is an M&S ad revamp

The Background

If I had £1 for every time I heard someone saying the old Marks and Spencer strapline “This is not just food, this is M&S food” I might actually be able to afford to do a full food shop in that store. 

And if you asked me how long ago it was since the famous ads ran, I would say ‘not that long ago’. So I felt old, really, really old to find out that Marks and Spencer stopped the ads 12 years ago! 12 years! It seems like only yesterday I was dribbling along to those classic food porn ads.  

Apparently, M&S has been doing all sorts of other ads in the last 12 years, all of which seem to have passed me by. And none of which have spawned such a memorable catchphrase.

The Big Idea

It makes perfect sense that some genius decided to bring back the great strapline. 

What took them so long? 

Naturally, there has to be a twist, and the twist is that it the ads are tongue-in-cheek with Marks cleverly parodying its own ads of the past. 

If you are going to pay tribute to yourself, you have to do it with humour, or you could look like a dick. Need I say the name Donald Trump to illustrate my point?

What They Did

The campaign was created by agency Grey London, and has kept some key tropes of the original ads. 

There is still the glorious soundtrack of Fleetwood Mac’s Albatross, but the dulcet tones of Dervla Kirwan have gone. 

Instead, ‘ordinary’ people, from a train station announcer to a TV salesman, do an impression of the sexy style used in the original ads, whilst daydreaming about M&S food.

The Review

It would be great if Marks and Spencer could create brand new ads with a brand new strapline that could capture the nation’s hearts like the ‘This is not just food’ campaign of old (did I mention they were !2 years ago!?), but realistically, that’s not going to happen.  

As with jokes, sometimes the old ones are the best. 

And to stretch the analogy even further, it is how you tell ‘em, and these ads are well executed, nicely produced and the acting is brilliant too. 

I am knocking one mark off for the fact that finding out the original ads ran such a long time ago has made me feel rather ancient. 

Anyway, must go, it’s time for my nap...

Published on:

OUR SCORE
READERS SCORE

The number of stars given by our readers for this campaign.

YOUR SCORE

What do you think of this campaign? Have your say by clicking on the star to leave your score. Once you leave this page your score will be recorded and added to the Readers Score to reflect the views of our readers.