Very launches the “Very best excuses” at Christmas
As the festive season draws nearer, online retailer Very continues to build momentum around its Very Best Excuses campaign, with a new 60 second TV ad celebrating those things we can only get away with at this time of year. This follows on from their October advert that celebrated early shoppers.
Very’s 2021 ad campaign celebrates the fact that Christmas is the ultimate excuse to get away with almost anything.
Everyone has their joyful family traditions, from decorating every single part of your house (even the dog!) to Christmas movie nights in matching festive jumpers, and Very wants to champion these moments of joy after the disruption of last year.
Set to a choir of carol singers performing a version of “Holly Jolly Christmas”, the advert features a whole host of guilty pleasures, including dressing babies up in festive costumes, drinking gin in your PJs, while binging on period dramas and treating yourself, whether that’s via a video game console you bought for your newborn, or treating yourself to a gift that may even outshine the one you’re giving away.
Carly O’Brien, chief marketing officer at The Very Group, commented: “At Very, our purpose is about enabling people to purchase what they need – be it treats or everyday items – that create joy “this Very moment”. After Christmas was pared back for many last year by last-minute lockdowns, we wanted to get into the spirit early and unashamedly embrace the season as soon as the leaves start to fall. As the ultimate Christmas enthusiasts and champions of now, we have focused on empowering and enabling our customers to say yes to all the excuses that make their Christmas so wonderful.”
The advert is
part of a multi-media Christmas campaign running
from October 1st and throughout the festive period that
covers key consumer touch-points across all
media channels and invites us
all to unashamedly embrace
the excuses that are unique to the season and make
Christmas so special.
Credits
Client: The
Very Group
Brand: Very
Chief Marketing Officer: Carly
O’Brien
Head of Brand & Customer: Katrina
Ward-Smith
Senior Brand Lead: Kat
Delaney
Brand Manager: Zoë
Redmond
Brand Executive: Beth
Chester
Brand Executive: Louise King
Production Company: Moxie Pictures
Production Company Producer: Jessica Ensor
Director: Frank
Todaro
D.O.P: Federico Alfonzo
Production Design: Rosy Thomas
Post Producer: Lisa
Vaughn at Absolute
Post
Editor: Leo
King at Stitch
Colourist: Matt
Turner at Absolute
VFX Artist: Milo
Paterson at Absolute
Composer: Simon Gwilliam
Music Supervisor: Dominic Bastyra at Wake The Town
Sound Engineer: James
Benn at Bark
Post Sound Producer: Cliff
Wilson at Bark
Creative Agency: Grey
London
Managing Director: Nathan Gainford
CSO: Raquel Chicourel
Head of Planning: Annalisa
Roy
Executive Creative Director: Celeste Dalariac
Creative Director: Vanessa
Robinson
Creative Director: Tomas Gianelli
Senior Copywriter: Jesse
Little
Producer: Lindsay
Moyes
Assistant Producer: Alicia
Cordell
Business Director: Beatrice
Clarke
Account Director: Charlie Pullan
Media Agency: Dentsu
Managing Partner: Kate
McAllister
Business Director: Katie
Braddon
Account Director: Vanessa
Scott
Account Manager: Niamh
Flynn
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