Trouble sleeping? Go to IKEA.

Trouble sleeping? Go to IKEA.

A campaign by Mother

In a series of thought-provoking posters, IKEA highlights the benefits sleep has by comparing it to fad products that promise the same result but rarely deliver, including energy drinks, anti-aging creams, and vitamin supplements. 

The binary visuals, were shot on camera by photographer Amy Currell, using large-scale models designed by Andy Knight Ltd to house the IKEA bedding.

Print Credits

Client: IKEA UK&Ireland
Strategy: Mother
Production Company:
The Miss Jones Agency
Amy Currell
Amy Friend
Model making:
Andy Knight Ltd

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