KP Snacks has announced that it will be back on TV supporting its Tyrrells hand cooked English crisps range with a £1m marketing investment leading up to and over the Easter period with a new campaign by St. Luke’s.
The new ad will hero the irresistible flavour credentials of the range. The new creative once again takes old black and white Pathé footage and features the brand in full-colour inserted in the film.
In “The Glorious Taste of Tyrrells”, two women are on a mission to share their favourite snack. Accessorising their outfits with giant bags of Tyrrells Cheddar and Chive and Sweet Chilli & Red Pepper flavour, the ladies share their delicious crisps with neighbours by going door-to-door and even proffering plates of gigantic crisps through their car window to passers-by. The ad features an evolved strap line “there’s tasty, then there’s Tyrrellbly, Tyrrellbly, Tyrrellbly tasty”.
The 20-second advert, which airs from 15th March to 18th April 2021, looks to drive awareness and trial of Tyrrells over the key Easter sharing period and promote the great taste and flavours of the range.
Kevin McNair, marketing director KP Snacks says: “This campaign continues to evolve, after our launch in 2019, and then our Christmas edits. We are thrilled now to introduce another advertisement that is really focussed on our amazing taste. We think this latest piece of creative highlights just how confident we are in the delicious taste of our products and how they are the perfect snack for you to treat yourself, family and friends, in a fun and engaging way. Quality is at the heart of the Tyrrells offering, making it the perfect product for consumers looking for a premium sharing experience across all occasions but particularly this Easter”.
Richard Denney, ECD St. Luke’s adds: “More and more people throughout the nation agree that Tyrrells are Tyrrellbly Tyrrellbly Tasty, but just in case anyone doesn’t know, Hilda and her crew are going door to door to ruddy well make sure they do.”
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.