Wieden+Kennedy film campaigns against rising levels of Asian hate crime
![Wieden+Kennedy film campaigns against rising levels of Asian hate crime](/imager/features/wieden-kennedy-film-campaigns-against-rising-levels-of-asian-hate-crime/179220/cic19_kv_1920x1080_66bbdf7ed4f61d71755be29800c98e6e.jpg)
A year ago Wieden+Kennedy’s Asian-American Affinity Group created a powerful message in short form film to convey how they were being affected by Covid-19.
Now it’s more relevant than ever.
Hate crimes against the Asian-American community surged by nearly 150% in 2020 and there is an urgent need to spread awareness.
Wieden+Kennedy has updated last year’s “Call-it Covid-19” message and is re-launching it through earned and paid channels to share the message with a wider audience and encourage conversation in our communities.
This film uses disturbing images set to a poem with some chilling language to highlight anti-Asian discrimination.
![Ak asian 3](/imager/features/wieden-kennedy-film-campaigns-against-rising-levels-of-asian-hate-crime/178433/ak-asian-3_73bd651ee5004c2171ca5dc27e609d87.jpg)
![Ak asian 4](/imager/features/wieden-kennedy-film-campaigns-against-rising-levels-of-asian-hate-crime/178434/ak-asian-4_73bd651ee5004c2171ca5dc27e609d87.jpg)
![Wieden+Kennedy film campaigns against rising levels of Asian hate crime](/imager/features/wieden-kennedy-film-campaigns-against-rising-levels-of-asian-hate-crime/178427/wk-asian-lead_5574e3fe5474453bdaf89623ee3c6ddc.png)
Credits
Titania Tran - Creative Director
Jamon Sin - Art Director
Mimi Munoz - Producer
JB Jacobs - Editor
Charlie Harrington - Assistant Editor
Dina Ciccotello - Post Producer
Kenneth Lam - Photographer
An Rong - Photographer
Tommy Kha - Photographer
Eric Baldwin - Executive Creative Director Editorial - JOINT
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