World Children’s Day print campaign masters instant appeal
Sodimac Homecenter’s ‘The Best Adventures Start At Home’ is a charming World Children’s Day print campaign from Proximity BBDO, Bogotá, that makes domestic spaces feel emotionally rich.
The idea behind the campaign, that children imagine the world before they understand it, gives the brand an elegant platform for showing ordinary rooms transformed into adventure zones.
The narrative here is simple and conveyed instantly: the home is not a static environment; it is the first place where imagination rehearses the rest of life.
For home-improvement retailer Sodimac, it’s about bringing an emotional story to the store’s products. The art direction by Nicolás Gonzalez does the talking, without the need for heavy copywriting.
Our take
‘The Best Adventures Start At Home’ is effective because it relies on great photography and a simple visual metaphor.
It reminds me of Spotify’s recent print work in that the emotion is conveyed quickly and in a tactile manner.
The wider message here is that a domestic space is not just functional, it’s a place for imagination. The result is sweet without being saccharine, and not conceptual for its own sake.
Credits
Advertising agency: Proximity BBDO, Bogotá
Executive Creative Directors: Gina Lee and Andres Valencia
Creative Director: Diego A Martínez
Account Director: Jenny Perdigon
Art Director and Photographer: Nicolás Gonzalez
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